There's not often truly new developments in the world of fast, cheap fashion -- a new cutting-edge chain here, another celebrity collaboration there.
But today, there is real news: a just-inked retail deal that will expand the clothing brand Mango nationwide -- via JC Penney stores.
Mango, the Barcelona-based line currently available at just a handful of branded boutiques in the United States, sells modern, feminine pieces with a bombshell edge (think Scarlett Johansson and Penelope Cruz, the two actresses who have served as spokespersons for the line) for less than $100.
The line has become a fast favorite stateside, but it's not nearly big enough to launch a countrywide rollout. Enter JC Penney, which already has a ubiquitous U.S. presence -- but a reputation of struggling style sense. It's easy to see why MNG + JCP = a match made in retail heaven.
But why stop there? Plenty of American chains are constantly searching for ways to freshen their fashion offerings, and there are just as many internationally-based, reasonably priced clothing lines that lack the resources to serve customers in Montana as well as those in Manhattan.
What about a sampling of Zara's fun, bright basics in a corner of Kohl's? Or a permanent Uniqlo diffusion line alongside the other clean-design mainstays in Target?
The possibilities are endless -- and if retail execs take advantage of them, your shopping selections could get a major boost. Remember life before there was an H&M in every local mall? Yeah, we didn't think so.
JC Penney brings Mango to the masses