According to the Consumer Electronics Association, video games are the third most desired product this holiday season, and electronics retailers aren't the only ones angling to capture sales. Toys R Us is launching layaway, trade-ins and even more sales on video game hardware.

Toys R Us has been introducing new deals at a furious pace leading up to Black Friday, and beginning Friday, Nov. 18, the chain is expanding its layaway program to video game hardware (except in Maryland). Placing a product on layaway requires a deposit of 20% of the total, including taxes and a $10 service charge. Items must be paid for in full by Dec. 6.

The retailer began taking trade-ins of video game software in October, and will now accept hardware, as well. Bring gaming devices to a Toys R Us store and have the hardware scanned at the service desk to determine value. Accept the offer and you'll be issued a gift card for the value that can be redeemed immediately in store or online.

Other deals for Nov. 20 to Nov. 22 include the Nintendo DS Lite for $64.99 (normally $129.99) when purchased as part of a Ready To Play DS Lite Pack totaling $157.95. This includes two games.

Deals for Sunday only:
  • Buy one get half off all Nintendo DS and PlayStation Portable games
  • Save $25 off The Beatles: Rockband Value Bundle for Wii, Xbox 360 or PS3. Was $159.99, now $134.99
  • Save $10 on The Beatles: Rockband for Wii, Xbox 360 or PS3. Was $59.99; now $49.99
  • 30% off select video game storage units
  • Free gift cards with purchase of select video games, items vary.
Some of these deals are in-store only.

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