Flora Flora takes hidden fees out of online flowers

flora flora web imageIf there's an online industry that likes to add to your purchase price with fees more than Ticketmaster, it has to be online flower-sale companies. It's nothing for a $30 birthday celebration bouquet to turn into a $50 purchase by the time you hit the pay now button. Once you add in delivery fees, which can change on a daily basis, and other miscellaneous extras, you can easily spend another $20. But now a new company, Flora Flora, is shaking up the world of online flower sales with a pricing model that has no additional fees.

The company, which is part of the ShoeBuy business, launches today with "what you see is what you get" pricing on all of their flowers. The business model of avoiding extra fees and showing the true cost from the beginning may seem obvious to me and you, but in the flower market it's a rather "fresh" one.
A change like this would have been easy to do by simply charging way more up front and including free delivery, but, in a comparison of Flora Flora prices and those at 1-800 Flowers and Teleflora, the initial price was very close for similar arrangements. Ultimately, this would lead to a lower overall cost at Flora Flora and a more enjoyable flower picking experience. They even offer same-day delivery for orders placed before noon and no sales tax on purchases outside of Massachusetts.

Not only is Flora Flora keeping things simple by showing prices up front, but right now if you order at Flora Flora after getting hit with a hidden fee at another flower site, you can get 10% credited back to your order. You just have to email the site's name and a description of the fee to hiddenfees@floraflora.com. Flora Flora also offers a Seal of Freshness Guarantee that offers a 25% refund if you don't think the flowers last as long as those purchased from other retails.

Personally, I'm excited by this upfront pricing policy because there have been several times where I started to order flowers on other sites and simply gave up after the purchase price began to rise. If you want to try Flora Flora and need someone to send flowers to, you can always send a bouquet to your favorite blogger; I hear he likes orange ones!

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