Visa CEO sees debit cards charging forward
Filed under: Company News, Earnings
Americans have long loved to use plastic when buying stuff. And increasingly the cards they're using are debit cards, data released by Visa (V) and Mastercard (MA), the two largest card networks, show. But is that shift sustainable?Visa CEO Joe Saunders sure thinks so. That's what he told analysts and investors in a conference call Tuesday after his company announced quarterly earnings that exceeded the market's expectations. Debit card use will continue to grow, and "I don't think there's any question about that for a lot of reasons," he said.
Though he didn't enumerate those reasons during the call, they're not all that difficult to figure out. And he clearly sees consumers' growing preference for debit cards as an opportunity. That makes sense, given that the fees Visa collects on transactions over its network account for 43 percent of its revenue. And debit payment volume, or the value of purchases made with the company's debit cards, is growing while credit volume falls.
First, consumers are deleveraging. Federal Reserve data released Oct. 7 show that revolving debt, of which the lion's share is made up of credit card balances, fell in September for the seventh straight month. Faced with rising unemployment and still concerned about home prices that are some 30 percent below their 2006 peak, according to the closely watched S&P/Case-Shiller Index, Americans are borrowing less.
What's more, they're also spending less on big-ticket items, according to Census Bureau figures. Look at something people often charge for an example. Purchases of TVs and appliances fell 12.1 percent in August from a year earlier. Meanwhile, food purchases have dropped less than 1 percent over the same period.
Consumer outlays may have picked up last month, according to Mastercard SpendingPulse, a service that examines spending across all payment methods. But even then, they've leveled off at "2005 levels," Vice President Michael McNamara told the Associated Press a couple of weeks ago.
Finally, credit card issuers have been hit hard by the souring economy and face increased regulatory scrutiny. They're racing to raise fees and change interest rates before new rules come into affect next year that could limit such steps. And Fair Isaac Corp., the company responsible for the ubiquitous FICO credit scores, reported in August that 24 million cardholders in otherwise good standing saw their credit limits slashed by an average of $5,100 in the six months ending lats April.
Add it all up, and Visa's Saunders is likely hoping that debit card use gets only more popular.



























Reader Comments (Page 1 of 2)
10-28-2009 @ 2:49PM
Paul G said...
Nice Article. That seems to coincide with my friends who mainly use debit cards, including myself.
Paul G
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10-28-2009 @ 2:49PM
Yosh said...
Great! Visa CEO notices debit card use on the rise!! Since they are cutting credit lines and consumers are pulling back on the reins perhaps they will find a way to further gouge consumers by layering on more fees and penalties!!
What do you think??
Reply
10-28-2009 @ 3:31PM
John said...
This feller sees debit card use increasing----- that's because he wants debit card use to increase. No credit problems, and no delays. No issues with people mad at interest rates, and late fees. That's what he wants. However, there is a group of people (including myself) who use credit short term and pay their bill on time. That group will resist this imposition of will, and go wherever credit cards are issued. Screw debit cards - you lose your right to complain about a purchase.
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10-28-2009 @ 4:26PM
H.Rubinsky said...
Right on the money. I don''t think that the people using debit cards are aware that they lose their right to protection on a purchase. Once debited ,which is immediate , it is treated as a cash purchase. On the other hand, they will be cut off at the pass if they have insufficient funds and do not go into an overdrawn situation , which could trigger a new charge. To me a credit card used wisely and prudently is to ones advantage and further reinforces your "credit rating".
10-28-2009 @ 3:41PM
forrestfreedman said...
Gee, credit card companies still want to get 3% of the purchase price for customers who use debit cards to purchase goods paid for out of their own bank accounts.
I have a better idea....don't use debti cards, and ask merchant for cash discount of 3% and eliminate the greedy credit card companies who have already stuck it to consumers by raising fees and lowering credit limits.
Just can't wait til AX Visa and MC go bust and become obsolete due to their gouging of the Amercian Consumers. Obama's credit bill of rights has no real teeth and credit card companies were allowed to screw consumers before it took affect any how.
As I said...let's all go back to cash...and cut out the middleman.
www.allstateslegalhelp.com
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10-28-2009 @ 5:02PM
fanofchet said...
I still use my credit card occasionally for convenience sake but pay off the full amount before the due date. My balance is nearly always zero and I pay no interest charges. I predict, however, that the banks will start charging a "maintenance fee" of some sort (many already do) so they can make money from folks like me. When that happens, I will go to cash only.
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10-28-2009 @ 5:55PM
kevin said...
There is no way I'm going to be charged to use a debit card. I'll carry cash.
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10-28-2009 @ 10:50PM
brian crozier said...
UseMyBank has been offering online merchants and billers the ability to accept payments from their customers with online banking for over 7 years. The more choices the better for everyone. The media has failed to mention that in Canada almost all online sales are still credit card only. Interac Online has 4 local banks but charges merchants 3% plus for transactions they charge pennies for at POS. Go to Air Canada online and try to buy a ticket without a major credit card. You can't.
Canadian Debit Shake Up
http://www.greensheet.com/emagazine.php?story_id=1589&issue_number=091001
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10-29-2009 @ 7:31AM
Debby said...
Starting Feb the Obama administration has approved
credit card companies to increase your interest rates
between 27-29% & charge 5% minimums...You better
start using anything except your credit card
Reply
10-29-2009 @ 7:25PM
Legal Tender? said...
How about companies that only accept credit cards or Debit cards? Hotels, Airlines, Most Rental Cars, on the green back it says all Debts Public and Private! These companies are breaking the law and need to be fined! I have cards but ran into a problem where the bank decided I was not who I was because I was on vacation and out of the norm. The cards got cut off and was denied a Hotel Room. I had lots of cash at the time on hand. Now the standard hold on most hotels is $50 for incidentals which is B/S to begin with. They would not accept $500 deposit. Cleared up the issue with the bank when they reopened but ended up staying in a crack house sleep inn hotel in a strange city for that night. So when Big Brother Decides to take all your assets all they have to do is cut your card off and your pretty much screwed. Cash is rendered useless and Plastic in my case was more valuable than gold at the time. Something wrong here people!
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10-29-2009 @ 10:08AM
jason said...
The smartest thing you can do is get rid of all your credit cards it's so a robber of your money. Sure it's an old habit to break for many,but get into that mode please.It's a great feeling to pay for everything you need as you go soon you will realize that you already have each item paid for and not all that outrageous interest. I haven't had a credit card in years and i won't either. It's my money i spend, and not somebody else's. It's a great feeling to be out of debt. DO IT !!! you can, just DO IT! then enjoy life much more. Don't be a slave to credit cards :)
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10-29-2009 @ 10:41AM
Barry B said...
Here's a little tidbit some of you masy not know. Starting shortly, all credit cards will have a minimum purchase requirement attached to them. You must spend $2,400 in a year or you get charged a $75.00 fee. Oh, and for those people taht say I pay my card each month, well you're getting tagged as well. The new rule-if you do not accumulate interest charges, YOU WILL BE CHARGED A MONTHLY FEE. They're out to get us all.
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10-29-2009 @ 2:27PM
mike said...
as long as banks get tax dollars at prime rate 0% to loan for 21% to americans and 2 and 3% to china and mexico there will always be a market for high rate cards. banks will claim its about risk... this is when i remind you they are also federally insured, by YOUR TAX DOLLARS AS WELL.... hell even when the un-insured savings and loans failed do you know who bailed them out ? ? ? yep it was YOU THE TAXPAYER do you know who paid all those losses of past and future, the same people who paid for the iraq war only to have congress forgive the debt while we pay 4 bucks a gallon for gas..... but YOU are too stupid to remember this come election time... hell you dont even have the energy to pen a note or tap out an e-mail to the selfserving congress to complain of there ineptatude
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10-29-2009 @ 5:49PM
Kadith said...
APR on ALL my credit cards have increased, one from 12.5% to 29.99% and another from 18.5% to 29.99%. Credit card companies have certainly jumped on the sock-it-to-the-consumer bandwagon before restrictions are imposed by our government. I'm currently working to pay off all my credit cards and only use my debit card. Should the day come when I'm charged a fee for using my debit card, I'm in agreement with Kevin in that I'll carry cash.
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10-29-2009 @ 6:49PM
nomorecreditcards said...
I too am DEFINITELY paying off all CCs - as fast as possible, and am happier each and every day as I do that!
What a great feeling - My new hobby is paying off cards - and I've gotten many to a Zero Bal. since only March, 2009! Closed many that had annual fees, as well. YES, if my debit cards evr require fees, it'll be back to checking or CASH!
Kudos to you! :)
10-29-2009 @ 8:52PM
dee said...
I have 4 credit cards. Citi raised our interest to 29.9 and Chase raised ours to almost the same ir not higher. We have good credit, but I decided to cancel them both. It's been almost 4 months and our score has not changed at all. It shows those two accounts were closed by owner. So, we have decided to cancel all cards but one. We have a visa debit card and that is all we need. I"m done w/these credit card companies and everyone else should too. Even our JCPenney card, which is like 30 years old is 23.9%. I plan on cancelling that too.
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10-29-2009 @ 11:45PM
james said...
Will not give up my credit card. Why let them take the money immediately as with a debit card. There is more float with a check. Also, still like those 0% loans on credit cards. I am sure that is going away. But the consolidation of all my purchases on one statement, incentives, and float. Just pay it off and be responsible.
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10-30-2009 @ 12:10AM
LAMAR C. CHAPMAN III said...
HEY AMERICA!!!!! Did you know that the Uniform Commercial Code ("UCC") is legally filled with laws that will help you to overcome banking intimidation, fees and turn-downs? I remember when the first electronic cash cards were called either Cash Network or Money Station. The two companies later merged into Cash Station. The banks would pay you $1.35 if you used the automatic machines instead of a bank teller. Now, its the other way around!!!!
Stop allowing yourself to be victimized by the banks. The banks are so angry with me for sharing their secrets that I have been labeled by the government as the most dangerous man to banks around the world.* In retaIiation, I have even been illegally indicted for "forging" my very own name. This caused the USDOJ - OIG to investigate the Justice Department. Due process is constitutional. Don't fear the banks. Make the banks fear you. Under the law, the banks cannot have anymore rights than you have. WAKE UP AMERICA!!!!!!!!
*Stephen Baker, AUSA, September 22, 2009, before Honorable Michael Mason, U.S. Magistrate Judge - Chicago, Northern District of Illinois
Lamar C. Chapman III
Solo Fides (Only by Faith)
Crown-of-Life Recipient 10-24-2004
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10-30-2009 @ 12:40AM
LAMAR C. CHAPMAN III said...
HEY AMERICA!!!!!! Here's another legal hint at beating the banks:
Eliminate the need for a personal checking account or the use of a debit card by cashing your payroll check at the bank that issued it and take your cash in traveler's checks. For a small fee, you carry checks that are accepted EVERYWHERE!!!!!! Unlike cash, if they are stolen, they can be replaced the same day. There are no fees for overdraft. There are no bank records that the IRS can use against you five years down the road. These checks never expire and there is prestige with every purchase. You even get cash back for the change from your purchase.
When my two daughters were in college, they got their monthly allowance and expenses paid with American Express Traveler's Checks. WE NEVER HAD A PROBLEM!!!!!
GOD BLESS YOU!!!!!
Lamar C. Chapman III
Solo Fides (Only by Faith)
Crown-of-Life Recipient 10-24-2004
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11-02-2009 @ 6:26AM
Bonnie said...
I only pay cash or use my debit card. No more charging for me no matter how much they sweeten the pot.
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