Meckler also predicts that Forbes will reduce its publishing frequency, following the lead of Fortune, which is reducing its number of issues per year from 25 to 18. But a Forbes veteran with intimate knowledge of the company's business model predicts the magazine will retain its biweekly frequency and instead lower its rate base, or guaranteed circulation minimum, currently set at 900,000. (American magazine publishers generally lose money on the circulation side in hopes of making it back on ad sales.) Adds the veteran, "That family makes choices in a very thoughtful way, and it's got to be be killing them to do this."

At Time Inc., autumn layoffs are becoming something of an annual tradition. Last year, the publisher shed some 600 jobs in the fourth quarter. One high-level source at the company predicted that this year's cuts won't be as deep -- at least not across the board. But at least one magazine is planning job reductions as deep as last year's, according to a source there. As happened last year, employees will first be asked to volunteer to take buyout packages; if enough volunteers can't be found, layoffs will come into play.

Time Inc. is part of Time Warner, the same conglomerate that owns DailyFinance parent AOL, although Time Warner plans to spin off AOL later this year.