The release of the "Sex and the City" movie sequel may still be seven months away, but brace yourself for the onset of what's sure to be a nauseating barrage of promotional efforts. And at the reins of it is none other than the film's megawatt star, Sarah Jessica Parker.
WWD reports that Parker's third fragrance, SJP NYC, will hit stores in May, timed to the sequel's release. What's more, Coty, the fragrance behemoth behind the scent, is already "working with the film's producers and distributors to leverage the relationship."
As fans of the franchise probably remember, the 2.5-hour, big-screen version of "SATC" gave A-list exposure to a dizzying array of products (see Vanity Fair's roundup). And since the film grossed more than $500 million worldwide, you can bet brands will be elbowing their way into the sequel any way they can.
Here's hoping that any tie-ins between the launch of SJP NYC and "SATC 2" will occur way, way off-screen.
I'm 99% sure the creatives behind the film have too much class to write Parker's fragrance into the script. But if Carrie spritzes herself with the contents of a zebra/paisley/flowered bottle before she skips off to the rumored Stanford-Anthony wedding, I'm walking out of the theater.
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