Verizon-Android: Apple and its iPhone still shine
Filed under: Company News, Technology, Columns, People, Investing, Media, Google , Apple, AT&T, Verizon
Hearing about Google (GOOG) teaming up with Verizon (VZ) Tuesday had me, and others, thinking a potential Apple (AAPL) and Verizon partnership could be squashed.Not to worry, iPhone users who are dying for Apple to sell iPhones under the Verizon banner. Verizon executives told reporters Tuesday on a conference call that Google's partnership with Verizon does not preclude others from forming a relationship with the telecom giant. OK, so does a Google-Verizon phone threaten Apple iPhone sales?
In a word, no. Certainly Verizon's network trumps AT&T's network. Yet, until Google proves it can help produce a phone that changes the mobile-phone landscape the way the iPhone did, Apple has little to worry about.
"I don't believe the Android phones will be a huge threat to Apple, but definitely something to watch," Brian Marshall, senior analyst at Broadpoint AmTech, told DailyFinance. "I think Android-based handsets are more of a piecemeal approach as opposed to the best-of-breed form factor Apple has with its elegant hardware design and software innovation."
The iPhone is a cool fashion statement phone that is simple to use, as the Motorola (MOT) RAZR-phone once was. If Google can couple ease-of-use with cool-looking fashion accessory into a phone that folks start talking about, then Apple should be concerned. The deal between Verizon and Google doesn't change that. "Apple creates an elegant solution that their competitors can't do right now," said Marshall, a former tech hedge fund manager.
Apple has sold iPhones to folks who want to upgrade to a phone that doesn't appear to be difficult to use. Typical cell phone users think of cell phones in two categories: old-fashioned flip-style phones, which are usually free or less than $50 with two-year contracts, and so-called smartphones, which can be intimidating. Apple makes their phone appear to be less so with their ads showing a finger easily clicking on apps or making a call.
Another issue with the Google and Verizon family of phones is, there will be too many. Lowell McAdam, Verizon CEO, told reporters and analysts on a Tuesday call that "the next several weeks we'll begin to announce the initial devices in this family of devices that you'll see from us over the next several years." U.S. automakers in Detroit sell families of cars. Not the best approach because it confuses customers.
Consider this scene: Guy who just bought his new Google phone from Verizon, bragging to his pal, "Hey, let me show you my new Google phone, it's so cool!" Pal: "Which Google phone? The cousin or the brother-in-law?" Guy sheepishly chuckles and puts Google phone back in pocket. Keep it simple, as my ninth-grade English teacher, who wore sneakers and skirts everyday, annoyingly implored countless times.
There are a few iPhones. The $100, $200 and $300 versions, in essence. Customers pay more for more memory and a video camera. Yet, people think of them as one phone because they all have the same design, look and feel. To compete with Apple and AT&T, Google will have to match that familiarity similarity with its three phone carrier partners in the U.S.
Verizon's McAdam and Google CEO Eric Schmidt took veiled shots at AT&T. Schmidt said on Tuesday's call, "Everybody knows that Verizon's data network is the best in the U.S., by far. Reach, scalability and performance, there's no question." McAdam added, "The partnership we announced with Google unites the speed, reliability and intelligence of the Verizon Wireless broadband network."
OK, we get it. AT&T's network is seriously lagging as it's taxed by iPhone users slowing its data-network. To take advantage, Google and Verizon have to deliver a smartphone that challenges the iPhone's look and feel.
Anthony Massucci is a senior writer and columnist for DailyFinance. You can follow him on Twitter at hianthony.



























Reader Comments (Page 1 of 1)
10-13-2009 @ 7:41PM
Robert said...
People all over the web are saying things like, "Yet, until Google proves it can help produce a phone that changes the mobile-phone landscape the way the iPhone did, Apple has little to worry about." Yet no body can prove their claims. How has Google not revolutionized mobile phones and mobile computing with the Android operating system? They took everything the iPhone could do, improved it and made it open source and free. I also hate the comparison of Android to iPhone; it's like comparing Microsoft Windows to Dell XPS laptops, one is software while the other is hardware. Android OS has already trumped iPhone OS and will only continue to improve in the future, being available on different handsets with different feature sets at a range of prices.
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10-14-2009 @ 1:48PM
Eric said...
It is also funny that some of the Apple strengths listed in the article is to many people a weakness. Simplicity in product line can mean limited ( or undesireable ) options to others. Take, for example, the iPhone line only has touchscreen typing...something many of us do not like.
Also, don't forget that there is a fairly large "anti-establishment" segment of the smartphone buyers and android is appealing to them. Most of them wouldn't even be caught dead with a Windows mobile device, think of iPhones as too trendy, and that leaves android in a fairly comfortable spot.
My first smartphone will most likely be android and I am excited by what I am seeing in the near future.
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10-18-2009 @ 5:53PM
Hanna7 said...
Android's problem is that it fails in the two areas that separate iPhone from competing devices.The first is that there are many different Android handsets with different specs, features, layouts, buttons etc, removing any chance of a common and predictable user experience (or one that developers can predict at least!). The second is of course the UI, which is still years ahead of Android (certainly running on any current device).
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10-19-2009 @ 11:12AM
Karol Jo said...
liked the coments--what is UI? and its relivence in the 2 different phones? TX ahead
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