Is Twitter worth $1 billion?
Filed under: Company News, Investing
TechCrunch reports that Twitter is about to sign a contract to take an investment of $50 million that would value the company at $1 billion. On a per-user basis, that valuation would make Twitter worth 1.5 times more than Facebook. And that would be a nice payday for the earlier Twitter investors.
It's particularly attractive for a company that, unlike Facebook, currently has no revenues. Yet it is amazing how much Twitter has penetrated the national psyche since February when I interviewed co-founder Biz Stone. Back then, Twitter had a total of $55 million in venture capital and claimed that it had grown at 900 percent since early 2008.
This compares to Facebook's value of $26.67 for each of its 300 million active users -- based on an $8-billion valuation this May as TechCrunch reported. Of course, Facebook estimates that it will generate $550 million in revenues this year while Twitter does not have any revenues.
While Twitter has not yet figured out how to get users or advertisers -- or anyone else besides investors -- to pay for it -- with a $1-billion valuation it may be able to hire someone who can.
Peter Cohan is a management consultant, Babson professor and author of eight books including, You Can't Order Change. Follow him on Twitter. He has no financial interest in the securities mentioned.



























Reader Comments (Page 1 of 1)
9-16-2009 @ 10:45PM
Iridium said...
I don't know what kind of funny accounting these social networking sites use but there is no way in hell Facebook generated over $550 million in revenue.
They don't feature any ads of quality and do not have any content worth paying for. It is total BS to generate a stock scam.
Twitter isn't worth $1 million let alone $1 billion. Biz Stone has said that he doesn't care if his company ever makes a profit. I wouldn't either if I could live his lifestyle while running a company that ads no value to any part of the economy at all.
The real way to show that these companies have no value is that if the went away tommorow there would be no effect on the economy. The services really have no purpose beyond enabling different types of communication, but communication nobody pays for.
If Ford went away tomorow it would have a huge effect on the economy. Yet Ford isn't valued anywhere close to the valuation of the social networks on a per consumer base.
Reply
9-17-2009 @ 6:13AM
Alex said...
Iridium, I have the same feeling about high valuations of social networks. But on the other hand I think your argument is not completely valid. I think a lot of small businesses see added value in their marketing strategy, being able to quickly reach clients. In the 1990s many people would have said that mobile phones wouldnt add much value to the economy and that without them we could still survive by using landlines, but today I think it is clear that everyone wants to use them. It is also a matter of convincing people to use new ways of communications. Once they're established, the value of those technologies is crytalizing. But as with every innovative technology, doubt remains until the cash flow comes in. regards, alex
Reply
9-17-2009 @ 9:13AM
Sean said...
This is not different than the 90's. This company produces NOTHING!!!!!! there is no value to a site that just passes messages. When will people realize that companies like this are todays focus but tomorrow's losers.
Reply
9-17-2009 @ 9:02AM
lpi2007 said...
LOUISVILLE PARANORMAL INVESTIGATIONS SAYS: WE ARE ON TWITTER, MYSPACE AND FACEBOOK. TWITTER IS THE ONE I LEAST LIKE. MYSPACE IS THE ONE I LIKE THE BEST....... CHECK OUT MY SITE. VERY INTERESTING...
Reply
9-17-2009 @ 12:41PM
alan said...
Another Madoff scheme !!!!!!!!!!!!!!!!!!!!!!!!
Fuzzy Math!!!!!!!!!!!!!!
Reply
9-17-2009 @ 12:53PM
Vinny said...
Give it another year and it will be on the slide. They produce NOTHING and they daren't try advertizing or everyone disappears overnight, so where's the value in the stock? It's just another growing bubble by being force fed hot air.
Reply
9-17-2009 @ 1:53PM
janice said...
They are basing Twitter value as $1 billion. That's because we don't have to pay. Now if they come up with a way that we have to pay , you can believe that value would fall. No.1 most users wouldn.t use it. I know i wouldn't.
Reply
9-17-2009 @ 2:08PM
jeff said...
Is there any logic for valuing Twitter at $1 billion? DUH NO! This compares to Facebook's value of $26.67 for each of its 300 million active users -- based on an $8-billion valuation this May as TechCrunch reported. Of course, Facebook estimates that it will generate $550 million in revenues this year while Twitter does not have any revenues. DUH DUH lets use logic at 1/2 billion in revenues would talk 16 years to earn 1 billion so values are way inflated usually estimate 5 year earnings which would be 2 1/2 billion and users to drop as well as join so unless they can generate constant interest don't count on these earnings to continue when the next NEW FAD hits!!! LOGIC dictates SOME HARD ASSETS LIKE CASH REAL ESTATE not users which may all be gone tomorrow. Besides twitter is stupid and they got some stars to get on their and get people interested but reading what some idiot is doing gets BORING fast unless you are a total couch potato!! Investing in Twitter is like burning your cash and not heating your house with it!!
Reply
9-17-2009 @ 3:02PM
d said...
it's called a Ponzi Scheme.
Reply
9-17-2009 @ 4:14PM
dave said...
TWITTER IS A JOKE!! IT OFFERS NOTHING BUT SHORTWAVE COMMUNCATED MESSAGING. IT HAS VERY LITTLE VALUE. THE FACT THAT MAINSTREAM MEDIA OFFERS FREE BLITZ CAMPAIGN MAKES IT SEEM LIKE A VIABLE ALTERNATIVE FOR SENDING INFORMATION.
Reply