Twitter co-founder Biz Stone said his company, oft-criticized for not generating much revenue, will prove the nay-sayers wrong by "adding value." Speaking at the Fortune Brainstorm Tech conference in Pasadena, California Thursday, Stone elaborated more than he has publicly on the company's plans to make money with the service. "The first step," is by "launching an educational sub-site called Twitter 101," which will help companies and users figure out how to use Twitter.

Monetizing real-time search appears to be a way Twitter plans to make money. Whatever other means the company will use, it will make money this year, Stone said. Twitter 101, launched late Thursday, is "sort of a phase one," of the revenue generating process, he told the audience.

Will they make money by charging its users? No. "Twitter will always remain free," he said. "We'll continue to add features that will make it more valuable." Stone gave some specifics, but little else as he gradually explained that earnings success will come in time for the micro-blogging company.

"We just need to position our product better," he said. Twitter 101 is the first step in that direction. "We are about one percent into the journey of Twitter. In the next quarter, we're going to see some cool new stuff coming out on Twitter."

The company wants to "have a positive impact on the world," he said. "The only way we can do that is to make tons of money." To help move in this direction, he explained, Twitter has a team of four people, called the "team team," that spends part of each day to make sure its employees are happy. Twitter also tends to hire people who have Twitter accounts, will get along well with others at Twitter, and a "sense of humor," Stone said. Employees meet for two hours every Friday to exchange ideas and just talk, he said.

"We don't want to be that child success star, and grow up all freaky," Stone said. "We want to be Ron Howard. The way to do that is communicate and build a strong culture."

Anthony Massucci is a senior writer for DailyFinance. You may follow him on Twitter at hianthony.


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