Skip to Content

Despite recession, 7-Eleven is opening hundreds of new stores

Text SizeAAA

Filed under: Company News

More

Amid recessionary closings and dire, apocalyptic mutterings, 7-Eleven, the world's largest chain store, has announced plans to open 200 more locations this year. While the company is building across the country, its two biggest areas of expansion will be California and the New York metropolitan area.

Both areas are well-primed for this move. In New York, falling real-estate values have made long-term leases very attractive to landlords, and many have been eager to strike bargains with the company. In one case, a landlord who was previously charging $140 per square foot dropped his rate to $91. Also appealing, the chain's quality control ensures that the stores are clean and well-run, in stark contrast to many of the bodegas and corner delis that currently function as the city's informal food-distribution network.

Do you live near a 7-Eleven store?



In a larger context, however, 7-Eleven's popularity reflects some hard recessionary truths. While the chain charges more than most grocery stores, its convenience makes it ideal for consumers who may be trying to save money by underbuying during their visits to the market. Beyond this, of course, the company's selection of bargain-priced convenience foods makes it a compelling alternative to fast food franchises and traditional restaurants.

Still, old habits die hard, and 7-Eleven faces a strong small-market culture in both of its major expansion zones. It's particularly notable that 20 of the chain's proposed 44 store openings in New York will actually be "business conversions," wherein an existing proprietor transforms his convenience store into to a 7-Eleven. The company invests approximately $280,000 per conversion, in return for 25 percent of the store's profits.

7-Eleven is only the latest in a long series of companies that are using the recession as a tool for broadening their reach. Bargain-priced department stores, notably Kohl's and H&M, have all taken advantage of newly-accessible real estate and penny-pinching consumers to launch major expansions. Kohl's, for example, is on track to open 50 new stores in 2010, while H&M continues to expand worldwide.

Do you like shopping at 7-Eleven?



In terms of stores that court 7-Eleven's consumers, Dollar General and Big Lots have also expanded massively. Dollar General, for example, has announced plans to open 450 stores in 35 states, while Big Lots has 45 stores set to open in 2009. Although neither store overlaps 7-Eleven's offerings, all three chains appeal to the same price-conscious, bargain-hunting shoppers.

With disposable income at a premium and real estate at a discount, it looks like the recession may transform the face of American consumption. As in the case of Wal-Mart, it's worth asking if a price-sensitive population can go back to its previous habits. Perhaps more importantly, will it want to?

http://xml.channel.aol.com/xmlpublisher/fetch.v2.xml?option=expand_relative_urls&dataUrlNodes=uiConfig,feedConfig,entry&id=339383&pid=339382&uts=1247682419
http://cdn.channel.aol.com/cs_feed_v1_6/csfeedwrapper.swf
Retail Stores Closing Their Doors
7-Eleven is growing despite the recession, but many other retailers are closing stores. Click through the gallery to review the latest store closings.
Candice C. Cusic, Chicago Tribune / MCT
Candice C. Cusic, Chicago Tribune / MCT

Reader Comments (Page 1 of 5)

Interest Rates

5/1 ARM4.06%APR: 3.75%
30 Yr.
Fixed Mort.
5.03%APR: 5.16%
$30K
HELOC
8.00%APR: 0.00%
30 Mo
New Car Loan
6.77%APR: 0.00%
1 Yr. CD1.57%APR: 1.58%
DailyFinance Writers
Melly Alazraki Melly Alazraki Financial writer and analyst
James Altucher James Altucher Financial columnist
Jeff Bercovici Jeff Bercovici Media columnist
Jonathan Berr Jonathan Berr Financial writer and media columnist
Mercedes Cardona Mercedes Cardona Retail reporter
Tim Catts Tim Catts Financial writer
Peter Cohan Peter Cohan Author, venture capitalist and financial writer
Carrie Coolidge Carrie Coolidge Financial writer
Lita Epstein Lita Epstein Financial writer
Sam Gustin Sam Gustin Technology Writer
Nikhil Hutheesing Nikhil Hutheesing Tech and investing editor
Joseph Lazzaro Joseph Lazzaro Markets and economics writer
Latif Lewis Michelle Leder Financial Columnist
Latif Lewis Latif Lewis Business news editor and management columnist
Anthony Massucci Anthony Massucci Senior writer and tech columnist
Doug McIntyre Doug McIntyre Business and investing news writer and editor
Michael Mercurio Michael Mercurio Managing Editor
Todd Pruzan Todd Pruzan Features editor
Michael Rainey Michael Rainey Editor and economics writer
Alex Salkever Alex Salkever Senior technology writer
David Schepp David Schepp Business News reporter
Matthew Scott Matthew Scott Investing reporter and editor
Dan Solin Daniel R. Solin Author, investment advisor and retirement expert
Amey Stone Amey Stone Executive editor
Bruce Watson Mark Svenvold Columnist, renewable energy
Russel Turk, M.D. Russell Turk, M.D. Healthcare policy columnist
Bruce Watson Bruce Watson Features Writer
my portfolios

Find out why more people track their portfolios on AOL Money & Finance than anywhere else.

Create a New Portfolio My Portfolios

Daily Finance Partners

More from the Weblogs Network