Americans are interested in Michael Jackson's death -- really, really interested -- but not so much in looking at his dying body, apparently. OK! magazine spent a reported $500,000 to obtain the exclusive "last photo" of the singer en route to the hospital where he was pronounced dead. But the investment didn't pay off all that richly.

According to a source with access to sales data, OK! sold about 500,000 copies of last week's issue on the newsstand. That's well above the title's year-to-date average of 409,000 copies, but likely less than the company was anticipating when it ordered a large increase in its usual print run for the issue. A spokesman for the magazine declined to comment on the sales estimate but confirmed the increased print run.