Let's lay off the Washington Post already
Filed under: Company News, Media
There's no question journalistic principles are under constant assault as media organizations seek novel responses to unprecedented economic pressures. But it's possible the self-appointed guardians of journalistic ethics have their outrage meters set a hair too high.Just look at the feeding frenzy that ensued after Politico exposed plans by The Washington Post to host an off-the-record dinner at which paying sponsors would be free to mingle with government officials, lobbyists and Post reporters.
Without a doubt, the dinner, as described in a flier produced by the paper's marketing department, was a bad idea. It violated the Post's standards in several ways: by promising that the atmosphere would be non-confrontational and "collegial," by assuring participants that the proceedings would be off the record, and by holding out the possibility of a single sponsor underwriting the entire event.
But it's not as though the Post was obstinate about acknowledging all this. Within hours of Politico's report, the paper had called off the dinner, with executive editor Marcus Brauchli saying it was "absolutely impossible" that anyone from the newsroom could participate in what looked for all the world like a case of pay for access. The paper's own ombudsman quickly weighed in, calling the episode a "PR disaster." As details about the fiasco trickled out, a familiar picture emerged of an overzealous business side briefly putting one past a distracted, inattentive newsroom. That's how publisher Katharine Weymouth characterized it in her apology to readers yesterday, saying that the flier in question hadn't been vetted by the proper editorial leaders.
But that explanation wasn't enough to forestall a barrage of criticism directed at the Post in general and Weymouth in particular. The New York Times was especially unsparing, weighing in again and again with what came to resemble unseemly schadenfreude. You'd think the Times, which has hit a journalistic speedbump or two in its day, might be a little more cautious about throwing stones.
The episode certainly raises some uncomfortable questions. Why, for instance, did Weymouth use (or allow someone to use) her personal email account to send out invitations to an event she wasn't up to speed on? Is Brauchli, who allowed himself to be forced out of The Wall Street Journal by Rupert Murdoch despite an editorial-independence agreement that should've protected him, a bit too pliant when it comes to dealing with owners? But in the absence of a smoking gun proving that Weymouth is equivocating about what happened (as some have suggested), we have little choice but to accept her account. And that account is one of a media organization that, having suffered an understandable lapse of journalistic vigilance, made immediate and unambiguous amends. What more, exactly, are its critics asking for?



























Reader Comments (Page 1 of 1)
7-06-2009 @ 3:30PM
Lakeman said...
Nice try to help cover up the cover up for The Post and that Mr. Bercovici is called "pimping". You closed your article with the euphamistic "what do people want?" What people want is journalistic integrity in the MSM and yes for the moment we will include The Post in MSM at the risk of making the rest of MSM mad as H---. I don't think however that The Post has demonstrated a enough integrity to be able to accuse them of having lost any. You can't lose what you never had, so to speak. I hope that you now feel enlightened and feel free to pose another out-of-touch question.
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7-07-2009 @ 7:23PM
mesaman said...
Mr Bercovici, aka ELPIMPO, what we want is the demise of WAPO and every newspaper in the country that has forgotten to employ integrity and honesty in their news articles. You may have difficulty swallowing the truth but the truth is we out here in subscriber land actually have more intelligence than the average reporter, who might think they belong in mensa, and we actually can conclude for ourselves. So, in conclusion, dump the Washington Post, scatter its staff to the four winds, and the country will be better off by it.
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