Massucci's Take: Fake Twitter users are good for Twitter, bad for you
Filed under: Company News, Technology, Columns, People, Media
Think of Twitter as another in-box. By following someone on Twitter, you are electing to receive mini Twitter e-mails, known as Tweets, from those new pals. But there is a growing problem: Those new pals may not be who they say they are.Fake users are not a big problem for Twitter - they help the company's growth. But they are a problem for users. I exchange Tweets with about 500 people on Twitter. If one of them sends spam or attempts to sell something, I'll likely un-follow them. No problem. Tweeting with fake users, on the other hand, isn't always so obvious.
"There are a lot of frauds on Twitter," musician Wyclef Jean said at the 140 Character Conference in New York last month. His pals call him the "Twitter police," he said, because he has been busy "finding frauds" on Twitter.
Jean spoke of celebrities who have had problems because someone is posing as them and doing a pretty convincing job of it, such as Oprah Winfrey, before she joined Twitter, famously sending her first Tweet on her show.
Recently, when reporting on Howard Stern's radio broadcast not being on the Apple (AAPL) iPhone Sirius XM (SIRI) software app, his producer, Gary Dell'Abate appeared to be offering credible information on Twitter. In his tweets, he explained why Stern's contract kept the show from being available on the app. We didn't report the information because we couldn't confirm whether that account was valid.
Many folks on Twitter, and some on the Web, did pass Dell'Abate's information along. His account looked real. But a Sirius XM spokesperson confirmed the account was fake. The next day it was suspended by Twitter.
On Twitter's site, it says non-parody impersonation is breaking terms of service. Accounts with "the clear intent to confuse or mislead" will be permanently suspended. Twitter has an impersonation policy and allows folks to report impostors through Twitter.com.
As more folks join Twitter, though, non-parody fake members will multiply. Can Twitter keep up with the number of accounts needed to be shut down? None of Twitters three co-founders responded to e-mail requests sent over the past week. One co-founder, Jack Dorsey, on June 24, did post on Twitter that The Onion writes funny fake news. True. Not funny, though, when you're the one being faked.
Miami Dolphins receiver Davone Bess -- not a household name, even in Miami -- had an impostor fool more than 1,200 followers into thinking they were following him on Twitter. Bess is considering legal action against the impostor, not Twitter, the South Florida Sun-Sentinel reported. The impostor, posing as Bess, challenged NFL running back Chris Johnson, of the Tennessee Titans, to a foot race. Johnson accepted.
"One problem is that Twitter is full of fakes and impersonators," Yuli Ziv said at last month's 140 Characters Conference in New York. "There are more impostors on Twitter than fake handbags on Fifth Avenue."
Speaking of handbags, fake products have been a problem for eBay (EBAY) in recent years. The company has been ruled for and against regarding liability of the fake products being sold on its site. Twitter, to help stave off the inevitable wave of lawsuits to come, recently started verifying accounts of well-known users after St. Louis Cardinals manager Tony LaRussa sued the company because someone posed as him on Twitter.
Fake accounts are an issue for Facebook and MySpace as well. Twitter is getting more press and notoriety for the number of fake accounts proliferating in recent months possibly because it's the fastest-growing social-networking site over that same time-span. Fake accounts help beef up those growth numbers for Twitter, the same way that click-fraud helped Google (GOOG) grow years ago.
Fake users can be a form of identity theft for those being faked and may be more than annoying for Twitter users being fooled. For Twitter itself, though, it's not so bad because it helps increase its user numbers. So don't expect the problem to be solved anytime soon.
Anthony Massucci is a senior writer for DailyFinance. You may follow him on Twitter at hianthony.



























Reader Comments (Page 1 of 1)
7-04-2009 @ 10:59AM
pooge said...
What about the people who are setting up the accounts to make fun of the people? Had it happen to a friend..they said because they claimed to be impersonating him it could continue? It was a nasty person who was doing it...saying bad things...not in a humorous way..plain mean. I think he may have contacted his lawyer and poof! it was gone...I
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7-04-2009 @ 5:17PM
Wily said...
America Destroyed by Design. Got some real propoganda goin on in this video.
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7-04-2009 @ 11:40PM
Greg said...
Fake, not fake? What does it matter? It's just a huge number of people who have found a way to pass time over the Web. It's no more meaningful than when folks gossiped across the back yard fence in the 40's and 50's, nor any more constructive or destructive. Just casual, meaningless chatter. So if the message claiming to be a tweet from Senator McCain is actually a tweet from Joe Smith of Preddy Prairie, KS who cares? The whole thing is no more than mosquitos buzzing outside the window screen: harmless, useless and meaningless, but fun to hear (or read, in Twitter's case).
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7-04-2009 @ 11:44PM
Greg said...
I have an account. I wonder what people are saying about me? I'd get on to see, if I cared. Seriously, people care what other people say about them in a forum like Twitter?
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7-05-2009 @ 6:11AM
rODOLFO said...
aLL THIS CRAZY STUFF ON TWITTER WOULD NOT HAPPEN TO PEOPLE IF THEY WOULD JUST GET A LIFE. wHATEVER HAPPEN TO TALKING ONE ON ONE WITH A FRIEND.,WIFE, HUSBAND GIRLFRIEND OR BOYFRIEND. sTOP THE TWITTERING CRAP AND REACH OUT AND TOUCH SOMEONE
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7-05-2009 @ 8:22AM
atoz said...
Real Men don't Tweet!
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7-05-2009 @ 12:18PM
Buttons said...
The abject nonsense of the heralding of online "social networking" is great for folks who REALLY do NOT have REAL LIVES TO LIVE...How obnoxious to be with someone or a group who are too into their gizmoo's rather than the actuals ones they are with !! Hated the interruptions of "call waiting" when speaking with someone, put on hold /etc...Not a wonder that in the great information age folks are far less informed as heads/minds overflowing with innane twitterings and imilars !! Everyone find a closet, no sense in taking up other space and tweet/facebook/whatever to your hearts conttent..SOME will gladly forgo the obsession and live a REAL life with actual interactions nurtured for real possibilities !!!
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7-06-2009 @ 7:37AM
susan said...
Personally I don't get Twitter.. Why in the hell would I want to know if someone is looking up at the sky or going to the bathroom...If I want to talk to someone and let them know what I am doing or what they plan on doing, I will pick up a phone and call them personally..I know some people will argue that texting and twitter are the emails and phones of the future but I really hope not..So impersonal r and besides who the hell is so important that they need 1000 people following with bated breath on what they are doing..People get your on life and do something with it!!!
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