It's like some kind of bizarre right of Spring; the annual running of the brides through Filene's basement. And while "Running of the Brides" technically takes place the end of February, it's a tradition that deal-seeking brides everywhere would be loathe to lose. But with the retailer's bankruptcy filing in May, it looked like the traditional running would become a thing of the past.
Brides-to-be have one less thing to worry about: Filene's has been rescued from the dust pile of history by an unlikely source.
The Men's Warehouse picked up the retailer's remaining assets in an auction, pending final court approval. Filene's Basement filed for Chapter 11 bankruptcy on May 4, and the retailer had already closed many locations. But Men's Warehouse plans to take 20 of the 26 remaining stores, and will pay $67 million for the honor.
Although the thought of racing hundreds of other girls and wrestling for dresses makes me wince, I do regularly go elbow to elbow for good designer deals. But for those who enjoy the blood sport that is the bridal gown event, start training for next year. Game still on.
We guarantee it.
Running of the brides will go on