On the brink: Sbarro braces for the great shopping mall recession
Filed under: Company News, Columns, Economy
Pizza and pasta: on the great laminated menu of American comfort foods, they rank just below cheeseburgers and a notch above burritos. No American restaurant chain may be more closely associated with red-sauce favorites than Sbarro. Based in Melville, New York, Sbarro has nearly 1,100 restaurants in 45 countries, But after decades of worldwide expansion, the company, founded by Italian immigrants in Brooklyn half a century ago, may have to cool its ovens for good.
Sbarro's fate is largely tethered to the success of shopping malls -- and the malls have been devastated by the economic downturn. Same-store sales in the nation's malls were down 6.5 percent for the year ended March 31, as budget-conscious consumers increasingly stayed home.
Beyond competing with the recession, Sbarro also faces competition in the frozen-foods aisle. ABC News recently named frozen supermarket pizzas on its list of America's Nine Favorite Recession Foods; even a "gourmet" brand is cheaper than Sbarro's $17.99 pepperoni pie (especially after you've added in drinks and tax).
Can Sbarro ride out the recession? Perhaps, but the outlook isn't appetizing. With its focus in the malls, testing a breakfast or after-hours menu isn't really a sensible option (though Sbarro outlets are also at airports and highway road stops). The privately-held company also has higher debt and less cash flow than competitors like Domino's and Pizza Hut. For the first quarter this year, Sbarro reported a net loss of $5.7 million, up from $2.8 million for the quarter a year earlier. Moody's rates the company as a "very high" credit risk.
All of which landed Sbarro on U.S. News & World Report's most unwanted list: 15 Companies That Might Not Survive 2009. Even Comedy Central faux-commentator Stephen Colbert has weighed in: the finest cheeses are aged, he noted, "and no cheese slice sits out longer than the ones at Sbarro." But he went on to vent about how the parmesan in the chain's restaurant shakers are sometimes so old that it clumps together.
Would a world (or a mall) without a Sbarro be such a terrible thing? For consumers who can't live without its mushy spaghetti and gummy pizza, then Sbarro's struggles are a cause for concern. But with missionary celebrity chefs like Mario Batali helping to improve American Italian food, maybe it's time for us to fold up the red-and-white checkered tablecloths and move on.
See more iconic American companies on the brink.



























Reader Comments (Page 1 of 1)
6-01-2009 @ 6:56PM
Rich said...
Was a excellent company at one point. Will certainly miss them and Mario was a super nice man.
Reply
6-01-2009 @ 7:38PM
Jack Guarnieri said...
I don't think the foundingfamily still owns this company. Someone should do their homework before they write articles with half truths.
Reply
6-01-2009 @ 7:40PM
kachina321 said...
UNFORTUNATLY I HAVE A FRIEND WHO RUNS THE BIGGEST ONE IN THE COUNTRY AND THE ONE THAT MAKES THE MOST MONEY. THE UNFORTUNATE THING IS THAT I AM ON THE WEST COAST AND HIS PLACE IS ON BROADWAY. ON NEW YEARS HIS PLACE IS PACKED. EVEN ON REGULAR DAYS IT'S BOOMING WITH PEOPLE FROM ALL OVER THE WORLD AND THAT IS WHAT HE LOVED ABOUT IT. O HOPE HIS PLACE STAYS OPEN. NOT JUST FOR HIM BUT FOR THE PEOPLE THAT HE TAKES CARE OF.
YO BUZZARD HANG.
Reply
6-01-2009 @ 9:02PM
Tony said...
Completely half truths. This author is a sensationalist scumbag who hasn't done his homework. Go back to
chasing ambulances.
Reply
6-04-2009 @ 9:33AM
marlin said...
Worst pizza I ever ate, not sure how they lasted this long. Hope they close soon, maybe a good pizza would fill the space,
Reply
6-04-2009 @ 2:01PM
Jeffrey said...
Don't feel bad for them, they have lots of money. Tony S, & his family still will have all there riches. They will go Chapter 11 and hide behind the corp sheild to protect their millions...
Reply