Media World: House arrest over, Larry Mendte takes a look at the media
Filed under: Columns
For the past year or so, Larry Mendte, an award-winning broadcast journalist, has been caught in a scandal that seems like it was ripped from the pages of a bad melodrama. Now, it's finally coming to an end.Earlier this week, Mendte ended the sentence of house arrest he received after pleading guilty to illegally accessing the email account of his former co-anchor at Philadelphia's CBS3, Alycia Lane. Mendte is rumored to have leaked unflattering gossip about Lane, a controversial anchor in her own right who was fired after an undercover New York police officer said she uttered homophobic slurs after punching her in the face. (Charges were pressed by the cop, but later dropped.) Lane has filed suit against Mendte and CBS3. During his sentencing, he apologized to Lane. The veteran journalist is still on probation for the next two-and-a-half years.
In an email interview with DailyFinance, Mendte, who was also the first anchor of Access Hollywood, lamented the state of the media and described what it is like to be in the middle of the same sort of media frenzy he helped feed. He declined, however, to discuss the specific allegations against him and vetted all answers with his lawyer.
Are the days over of one station like 6ABC being able to dominate the local ratings? And if so, what are the ramifications?
The amazing thing about WPVI (6ABC) in Philadelphia is how the station jumps off of bad lead-ins. Most TV station's late new fortunes are tied to network programming. For instance, NBC stations across the country were hot during the time of ER, Friends and Seinfeld. Now, most NBC stations are having a difficult time because the network is last in prime. ABC is having similar prime time problems, but WPVI is immune to the ebb and flow of the network ratings.
So I guess the answer to your question is no. The ratings are lower, but there are still stations like WPVI that dominate markets. I was part of the team that beat WPVI a few years ago when I anchored at NBC10 and we came close again when I was at KYW. But aside from those blips, WPVI has been dominant for 30 years and I don't see that ending anytime soon.
You spent your career in Philadelphia where you grew up. That's not the case with many anchors and reporters and I was wondering if you thought this was a problem.
I have reported and anchored across the country including New York and Chicago. I didn't have any problems, except that I did once called Islip, a town on Long Island, Is-lip instead of Ice-lip.
But it was wonderful to come home to a place where I knew the pronunciations, traditions and history. That wealth of knowledge from personal experience is a big help, especially during breaking news when you can add perspective.
The only time I thought the lack of homegrown talent was a real problem was during the parade for the World Champion Phillies. Most TV reporters and anchors missed the importance and the emotion of that moment for the city.
How are budgetary pressures hurting local news?
The local stations were hit by a perfect storm of problems that started with the growth of cable stations, the explosion of the Internet and the recession.
There are now up to 300 channels to choose from on cable. My daughter Stacia is 26 and my son Jonathan is 24 and they make no distinction between Animal Planet, TruTV, MTV, TLC or NBC, ABC and CBS. My son Michael is 5 and David is 2. They watch the Disney Channel and Sprout. Add that to the fact that I watch Morning Joe on MSNBC and my wife and I watch HBO at night, and you get the sense of a typical household's viewing habits. Also, the Internet has captured a significant portion of the news market, if it doesn't have the majority of it already. The Internet is killing traditional newspapers and television news is next on the list.
The news department has a much larger budget than any other department at a local station, so it follows that the news department suffers the most when things are bad. Most have had layoffs, put capital expenditures on hold, cut anchor salaries (or anchors) and capped overtime and hiring. Many stations are de-unionizing and doubling up on jobs; writers and producers now edit and reporters shoot their own stories. This all culminates with an inferior product being reported, shot, produced and edited by kids out of college with little world experience. These young men and women are bright and eager, but not yet ready. When they become ready, they will become too expensive. And so it goes.
The irony is that as you water down the product, you continue to chase away viewers. The decline of local TV becomes a self-fulfilling prophecy.
Were you ever asked to take a pay cut because of pressures to help the bottom line?
No, I never was. I did offer once at WCAU to take a pay cut and redo my contract to save the jobs of others in a expected cutback. I was turned down and it was explained to me that it was a mandated "head count" cut. What a despicable piece of business terminology that is.
Has local TV news done a good job in responding to the Internet?
No, Local TV has been slow to react and clumsy in integrating the Internet. Most in Local TV still see the Internet as competition and not as the new platform.
The next general managers of Local TV should have a complete understanding of the Internet. It is where everything is going. The station in the individual markets who lead the way on the Internet will be the new market leaders. And I don't just mean just getting your anchors to begrudgingly Twitter or write a blog, but to start to cut the cord and integrate 100 percent. Stream your newscast live. Stop worrying about the TV ratings and start worrying about Internet visits and sustained users. Those who watch on TV will not leave for the Internet. Service those who have already left for the web and are looking for content. The first TV station in the market to capture those "users" will make an indelible stake on the future.
I believe the next "Network" will be a web site that produces original programming exclusively for the Internet.
As a journalist, what's it been like to be in the news instead of reporting on it? Has it given you a new perspective?
Absolutely. That is a great question. First, I have a new understanding of the legal system. Second, I am much more empathetic.
I also learned a sad lesson about the profession I love. That many local news reporters are lazy and that makes them easy to manipulate. There is little follow up or analytical thinking. Many will just repeat what they are told without a filter.
Also, it is fair to lump all of the reporters from TV, radio and newspapers under the same umbrella term -- the media. "The media" covering a story has become monolithic in thought and substance. They seem to move in unison and respond with one brain.
In Washington the press corp has been referred to as "the monster." I understand that now. It is a singular being with one personality and a singular purpose.
As you can tell, I am more than a little disappointed.
On the day of my sentencing, all of the news stations but one led with my story. It was the same day that the city was in mourning over yet another police officer who died in the line of duty. Only WPVI led with the funeral over my sentencing.
And I did learn one other thing -- that the media does not have the power it once had. Despite an onslaught of bad publicity, viewers have been kind, caring and supportive. I have received well over a thousand emails and letters of support, encouragement and inspiration. Viewers it seemed made up their own mind about my case and were not as easily led as the reporters covering the story.
In TV they always talk about dumbing down the news for the average viewer. Here is a newsflash -- the average viewer is smarter than the average newsroom employee. Stop the arrogant self-delusion and put together a more intelligent newscast, one that doesn't insult the intellect of the vast majority of the population.
What do you want to do once your legal problems have been resolved?
There are so many things I would like to do. Right now I am concentrating on being the best husband and father I can be.
How close have you come to a Ron Burgundy moment in your career?
I did wrestle a bear once when I was a reporter in Altoona, Pennsylvania. The bear won.



























Reader Comments (Page 1 of 1)
6-05-2009 @ 2:38PM
Mark E. said...
Oh & let's not forget how he sabotaged what arguably was his employer's leading product. His actions led to his co-anchor's downfall, & his professional demise, decimating whatever incremental gains the organization had been able to achieve. It seems incredibly ironic that a site which should be pro-business would seek out this idiot's opinion on anything.
Finally, as he opines about the laziness of journalists and the inferiority of the product, I guess he's now also referring to his wife, Dawn Stensland, anchor of the competition, since he lumped all journalists in together.
Hey Larry, are you going to try to hack my computer to find out any nasty tidbits about me? Bet the feds have you on a tight leash when it comes to computer time.
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6-05-2009 @ 2:45PM
Kris said...
Really? Larry Mendte? Why would any news outlet seek out the opinion of this self-admitted crook who broke federal law for the sole purpose of bringing down his co-anchor? What a joke. Instead of trying to further his own career through hard work & effort, he made the incomprehensible choice of accessing a co-worker's private e-mails and spread that information to hurt her career. Forget about trying to demonstrate what kind of father he can be... he's already shown his kids and the world what kind of person he is.
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6-05-2009 @ 4:42PM
Tom said...
I think Larry Mendte's comments are right on the money. His career makes him well-qualified to opine about local news and he is obviously very bright.
As for his crime, he has paid a high price for something few others would even be prosecuted for. He was sued as an example.
As for ruining his co-acnhors career, please! He invaded her privacy yes, ruined her career - I think hitting a cop in New York did that.
I appreciate Mr. Mendte's insight and applaud Mr. Berr, or whomever came up with the idea of intrviewing him.
I am certain that more than a few in the media took note.
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6-06-2009 @ 9:33AM
Path said...
First let me say that it is very suspicious that there are no comments on this board for a full day and then there are two just 7 minutes apart. Um, Mark E., Kris, or whatever your name really is. You seem to believe that because Mr. Mendte did something wrong, he should then have no opinion.
Now, unlike MarkKris let me start with the full disclosure that I worked with Larry Mendte. I admire him but would not consider him a friend. In fact, I would be surprised if he remembered me.
But I learned from him.
He was the best writer, piece producer and talent I have ever seen. This is a guy who got an anchor job at the number one station in the country (WABC) when he was 25 and then set about doing whatever he wanted to do ... investigations, sports, weather, comedy... because he had the talent to do it. And lets remember he launched Access Hollywood as its first host.
So what is at the root of his success? He is always the smartest guy in the newsroom. He instinctively knows how a station should position itself in the market and he can smell out stories that no one else see AND come up with the most creative way of presenting the story.
So here is the point. I have learned from Larry Mendte. Recently a consultant came to our station and showed a tape of live reports. Larry Mendte was on there twice.
So I can't think of many people better to interview about local news. All of his points were spot on - most reporters are lazy - local news has been slow in integrating the Internet - and the stations ARE responsible for their own demise.
I would like to hear more from him. I do hope his career is not over...it would be a loss for everyone.
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6-07-2009 @ 8:12PM
Neilson said...
Larry Mendte has been a lot of things in his career, journalist is not one of them . If anyone has made a living insulting the stupidity of the viewers, it's Mr. Mendte.
In Chicago he was known for his abuse of the facts that he was known as "Scary Larry". It was a nickname he earned. Facts be damned, every story was the end of the world, every interview was an exclusive. Mr. Mendte never bothered to investigate his way out of a good story. In Philadelphia, Mr. Mendte turned himself into a one man publicity machine. Constantly seeking attention. Awards? Please. Anyone in TV can tell you awards are easily won if you choose to do nothing but spend your time on an "awards hunt". The Emmy itself is often seen as little more than a laughable decoration. Meaningless and trite.
Now Mr. Mendte seeks to begin a rehabilitation by pretending to be some sort of media elder statesman? Give me a break.
The rise and fall of Larry Mendte is a morality play illustrating much of what is wrong with television news. The cults of personality, the unbridled ego, the win at all cost mentality. He embodied these traits without conscience, until he got caught.
Please do not elevate Mr. Mendte's thoughts to the level of a reasoned debate on the media. He lost his right to that position a long time ago.
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6-09-2009 @ 6:02AM
Sarah said...
Talk about maligning the facts!
Mr. Mendte is more of a journalist that 90 percent of the people currently working in newsrooms. And, as previously posted, smarter that 99 percent.
In Chicago he was never accused of playing with the facts of a story. He was called "Scary Larry" because of his performance and production. He was way ahead of his time is the use of music, production tricks, green screens and movement in local news stories. It is why he was always promoted. Magid consultants called him "the best storyteller in the country" during his time in Chicago. And now his techniques are used across the country and by the networks.
His investigations at WBBM were real and lasting. They led to laws to protect children on school buses and the firing of the head of the Lincoln Park Zoo.
In Philadelphia he again stood out for his storytelling and would push for stories when most anchors were having long lunches. As for the Emmys, if they were so easy to win everyone would have them. His co-anchor submitted dozens and was shutout most years. Several people in the market would submit a dozen or so and not even get a nomination. It seems when it comes to the Emmys, the biggest problem people have with Mendte is that he wins.
And Nielsen, the people who calle the Emmys silly are the people who don't get them, like the kids in High School who call the prom stupid after they coauldn't get a date.
Mr. Mendte is not "pretending to be" an elder statesman on the media. He is. The attacks are not on what he says, but on him. His insight into local news is 100% correct. I'm sure AOL sought him out because of his reputation of being a little more cerebral than your average media Joe.
As for the morality of what he did, I believe him when he says it was self-defense. His co-anchor had a history of this behavior, he did not. That doesn't make it right, but it makes more sense that the bizarre jealosy theory put forth by an attorney looking to get money from CBS.
I would like to hear more from Mr. Mendte. We need his voice. He has the experience, talentt and brains. Most importantly, he is unafraid to speak the truth about local TV news. Thank you AOL.
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