Massucci's Take: Is Microsoft following GM's path?
Filed under: Company News, Technology, People, Investing, Media
Little did Microsoft (MSFT) know that a company called Acer could ignite the spark that eventually burns its revenue down.Acer is connected with Microsoft's real villain: Google (GOOG). Google's Android operating system -- which is free -- will be loaded onto some Acer notebook computers that will be sold later this year, Bloomberg News reports.
Google's free software applications are already stealing sales from Microsoft Office, and Android will further hurt Windows' sales. The potential of larger sales losses in the future raises the question of whether Microsoft can stop the bleeding before it becomes the next General Motors.
It's not as if Microsoft hasn't seen this coming. The issue for the software giant is, like GM, they seem to be reluctant to deal with the inevitable reality: a competitor, in this case Google, has products that should eventually break the heart of Microsoft's sales. Can they innovate before it's too late?
How long before Microsoft's dominance crumbles is, at this point, a guess. Microsoft is a mature company making gobs of money from its operating system and office software, while Google makes its money from online advertising and gives away its operating system and office software to help drive ad sales.
Bloomberg News said as Android enters a "market dominated by Microsoft," it will only be "deepening the rivalry" between Google and Microsoft. Acer is a formidable player with wide distribution as the second largest maker of laptops in the world. They'll help Google break Microsoft's hold on the market.
Asustek Comptuer, which pioneered the sub-$500 laptops called netbooks, has also developed a product running on Google's software, Bloomberg's story said. So the threat to Microsoft's money-making empire is building.
Microsoft is dependent and understandably reluctant to give up the goose that has been laying golden eggs for the last couple of decades. When Microsoft Chairman Bill Gates turned the company over to CEO Steve Ballmer, some news reports suggested that Gates saw this emergence of so-called cloud computing as leading to the inevitable demise of the main revenue generators for the company he co-founded with Paul Allen.
In classic, late-to-the-game, me-too fashion, Ballmer said last week, "We are working for an extension for Windows and Office to the clouds." He spoke at the D: All Things Digital conference last week in California.
What can it charge for such products when Google is happy to give them away?
Redmond, Washington-based Microsoft has smartly diversified its revenue in recent years by created a gaming division, led by the Xbox 360, a search unit, which will unleash its newest search engine, Bing, tomorrow and a mobile software unit. None of these assets can replace the billions being brought in by Windows and Office.
Microsoft does have the cash to buy, invest -- or, better yet, create -- the next big thing that would replace the revenue that will be whittled down over the next decade.
The question is, as users become less dependent on Microsoft's products, will the company have the ability to keep itself from becoming the next GM. As it looks now, Microsoft may become another bailout candidate for the U.S. government sometime in the future.
Anthony Massucci is a senior writer for DailyFinance. You may follow him on Twitter at hianthony.



























Reader Comments (Page 1 of 1)
6-02-2009 @ 10:36PM
alex said...
people are TIRED OF GETTING BURNED by flawed operating systems and cars by their operating system flaws-constantly upgrading from one to the other only to find the new one is loaded with problems. GM did the same thing-sell mediocre cars that break so you have to buy new one. Thats why they lost market share. I suppose if you put out 20 brands of junk its quantity over quality. Hence, release trouble ridden Vista, and milennium only to force you to upgrade. Microsoft is just a scam to keep you upgrading. Its aboult time Google releases an operating system. Btw, some of Microsoft stuff is great like Messenger and office
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6-03-2009 @ 9:13AM
richard souza said...
if the news is right windows 7 will be subscription both google and red hat will make it big red hat is growing big soon people will go for the free one its the american way free
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6-03-2009 @ 10:53AM
richard said...
This could easily happen to Microsoft. Every company has its day when the sales are great and people are working with your products. There is always a chance that another competitor will produce a better operating system or product that people will use over your own product. Remember how big IBM and NCR were years ago? Look at how Microsoft revolutionized the computer software industry with a universal operating system. The problem is that the continuing upgrades and new operating systems are too flawed with problems. The market is ripe for another operating system that can compete against Microsoft.
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6-03-2009 @ 11:30AM
David said...
I have bought windows 3.1 to vista and have had problems with all of them . I would like some of my money back . Microsoft should give us 7 for all our problems with their other operating systems .
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6-03-2009 @ 1:43PM
Jeff said...
Microsoft has only put out two Mercedes. The first one was Windows NT, the second one was Windows XP Pro. Everything prior, in between, and after those two operating systems have been the equivalent of a GM Vega. Yet people continue to purchase them. It just goes to show you, you really don't have to be smart to sell garbage to the American public. My hats off to Bill Gates, he got his and got out. Death to microsoft.
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6-03-2009 @ 2:16PM
cramer said...
market is about to crash....just my gut feeling....I am going to sell all my equities and buy Gold...we are all doomed!! SELL SELL SELL
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6-03-2009 @ 4:41PM
kevin said...
Comparing GM with Microsoft is a little over-dramatic.
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