Nobu to celebs: Please don't eat that tuna on our menu
May 28th 2009 7:00PM
Updated May 29th 2009 2:53PM
Evidently, not all celebs mind pushing a species toward extinction, not if they can get some yummy sushi in the bargain. Nobu has altered its London menus to read "Bluefin tuna is an environmentally threatened species -- please ask your server for an alternative." This bizarre behavior has one restauranteur suggesting the tuna (at £32 a serving) is among Nobu's most profitable dishes, and the chain isn't about to give up profit for the good of a species in these tough economic times.
Naturally, this behavior has the rest of the planet (the part with a rice grain of morals) blinking its eyes in incomprehension. As the Guardian's Jay Rayner writes wickedly, "Those with a conscience? Let them eat hake. The rich and conscience-free, meanwhile, can gorge on the soon to be extinct until it's all gone. And would sir like a side order of baby panda with that?" He goes on to write that the bizarre move is so unquestioningly unethical, it's pointless to ask "what do you think?" Obviously, you think it's awful.
Environmentalists are comparing the restaurant's choice to continue serving tuna to putting panda or tiger on their menus; but because an international fishing commission has allowed "ruinous quotas," it is legal, though ill-advised, to serve the fish.All that is left is for the celebrities who co-own and frequent Nobu to step up and say "no more," but to date, none have dared cross the Japanese chefs whose delicacies they covet.