A new search engine for Microsoft
Filed under: Company News, Technology
Microsoft (MSFT) may release its new search engine technology next week. There is no telling whether it will help stop the slide in the company's U.S. market share -- which is now about eight percent. Rival Google (GOOG) has nearly 70 percent of the market.
Even if the search product can rival Google's in terms of the relevance of results, it may not get Microsoft many new customers. The use of Google is now a habit for most people who use the internet and habits are hard for marketers to break.
In the final analysis, Microsoft may be its own worst enemy. Many consumers do not like the world's largest software company and the monopoly it has in PC operating systems. They may see Google as an alternative to Microsoft and its ability to lock up most of the key tech sector products.
If the new Microsoft search product works well, it may find that a new product cannot overcome the consumer favorite. Google has been the preferred product of many people for many years.
Douglas A. McIntyre is an editor at 24/7 Wall St.
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Reader Comments (Page 1 of 1)
7-26-2009 @ 2:43AM
Jacky said...
I think its a bad idea of Microsoft as Google has made a space in people's heart and no doubt its performance is really appreciable but some extra ordinary stuff would make the difference.................
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