The secret ingredient to the Torres $1.50 truffle? Taittinger Rosé Champagne, which costs him $40 a bottle. Other ingredients include only chocolate, cream, butter and sugar.
Torres' is determined to protect his right to the name of his delectable chocolates. His campaign has received a lot of high level support, including Brooklyn Borough President and noted foodie Marty Markowitz, who wrote to Hershey Corporate: "As a customer of both Hershey chocolates and Jacques Torres, I can assure you that there is no way anyone who has the slightest interest in chocolate would confuse the world-acclaimed Hershey's kisses with Jacques Torres' champagne kiss. This concern seems unfounded and somewhat trivial."
If you'd like to show your support for fine chocolate, head to SaveJacquesKiss.com. If you sign the petition, you'll receive a coupon for a free sample of their Wicked or Classic Hot Chocolates or signature bonbons, redeemable at any of their three New York locations.