Desperate advertisers to slow down your email, web browsing
Filed under: Technology
The price we pay for "free" internet sites is the tacit agreement that we will buy some of the products advertised. So If you sense that you're being bombarded with more ads than ever, you ain't seen nothin' yet.
We haven't been holding up our end of the deal recently, so retailers are looking for new ways to reach our eyeballs. Two we can expect in the near future are videos in our email and full-screen video ads inserted between web page-turns.
Target (TGT) is among the companies that have started using the new CertifiedVideo system from Goodmail that allows it to embed video into emails, video that begins to run the moment the email is opened. No need for the recipient to download a file or follow a link.
According to Online Media Daily, Turner Broadcasting is also using the system to advertise the NBA playoffs, and a major concert promoter plans to use it to drive traffic to its shows. While the concept is not new, internet service providers have heretofore refused such traffic for fear of viruses and such. Goodmail has solved this problem. (Disclosure: CertifiedVideo is currently available only at AOL, although the company claims it will soon have agreements with many other ISPs. While DailyFinance.com is an AOL site, I don't have anything to do with the ad part of the business.)
Another new pitch to expect is the insertion of video clips between internet pages. If you click on a "read more" button or other link within a domain, for example, a 15-second ad for Wolverine or Cialis might play before the next page would load. ShortTail Media is planning to test this concept soon. Reuters is the first web presence to sign up for the test.
We've been down this road before, most recently with television. As we became more and more inured to advertising, the quantity of it increased to compensate, until the limits to our patience were exceeded. At that point the budget to produce the entertainments diminished. Thus, fewer dramas, more reality shows.
As long as our internet access is advertising-driven, expect more ads, more types of ads and more bandwidth dedicated to selling us stuff. Remember the old adage, "There's no such thing as a free lunch."
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Reader Comments (Page 1 of 1)
5-11-2009 @ 3:34PM
Patriot Games said...
OK...I'll just sit here and advertise this. A humorous short film that accurately depicts how the economic collapse was constructed, and implemented.
http://www.break.com/usercontent/2009/4/SubPrime-Slime-705089.html
Reply
5-12-2009 @ 12:48PM
Addy said...
God, you are an annoying c_nt. Stop shilling that video you f_cking idiot!
5-11-2009 @ 5:07PM
Jordan Cohen said...
To the contrary of your headline, Goodmail’s CertifiedVideo speeds, rather than slows down the user’s online experience. As your article itself points out, CertifiedVideo eliminates the need for recipients to download files or follow links in order to view video in the emails they subscribe to. Instead, consumers now have the option to seamlessly and securely watch the videos they want to see, when and where they want to see them.
CertifiedVideo and the introduction of video-in-email brings the excitement of exclusive content, sneak previews, product demonstrations and reviews and more to the inbox. Ultimately, it will make email a much more engaging and productive tool for consumers and the organizations who serve them.
-Jordan Cohen, sr. director of industry relations, Goodmail
Reply
5-12-2009 @ 2:26PM
Patriot Games said...
Pooooor Addy....must be bitter about that horrible subprime he took, and is now losing his shirt over. It'll be OK Addy - just work hard, save your money, don't use credit, and don't be a sucker anymore for a great deal unless you can pay with cash...BUT I would not recommend spending your cash at this time. Hang in there baby...it'll get better!
Reply
5-13-2009 @ 12:57PM
Nex2Play said...
Nex2play.com Announces the Launch of its Interactive Marketplace for Music Artists, Advertisers, and Online Publishers
Nex2play Interactive provides music artists a new means of revenue through online advertiser and publisher platforms.
Ft. Lauderdale, FL (PRWEB) May 13, 2009 -- Internet start-up http://www.nex2play.com announces the launch of its Internet advertising network that allows music artists to further monetize their digital content through the company's advertiser and publisher portfolios. The Nex2play network will allow advertisers to "TAG" their products or services with music artists for discovery online by consumers through search engines and social networks.
"Artists have wanted a new means of revenue outside of downloads of their digital content," said Edgar Ward, Vice President of Nex2play Interactive. "We believe Nex2play can fill that void," continued Ward.
Nex2play will provide a revenue sharing platform with publishers and artists from all traffic generated through the network. Advertisers will be charged per click based on network performance.
"Being a 100% performance based model provides tremendous value to advertisers," said Brian Fowler, President of Nex2play Interactive. "If we don't perform, the advertiser doesn't pay. It's that simple."
Advertisers and online publishers are encouraged to contact Nex2play Interactive to learn more about becoming a member.
Inquires should be sent to: media @ nex2play.com
Web: http://www.nex2play.com
Phone: 954-336-1810
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