Dean Wareham Q&A: A life in rock is still fun, despite hurdles
Filed under: Technology, Economy, People
At a party one night in 2001, someone turned off the CD player and fired up a computer running a music file sharing program. As the founder of the influential indie-rock bands Luna and Galaxie 500, Wareham had already survived as a starving artist. But when he heard his first digital riffs from Napster, he realized his entire industry would soon have to figure out a new economic model.
And today, it still does, Wareham told me in an extended interview.
We started discussing his book Black Postcards, an enthralling, unsettling memoir of his unusual life in rock, and ended with how financial struggle can both inform and hamper the creative process.
Wareham's book, which appears in paperback this month, documents his critically acclaimed, financially uncertain career. There's an existential dilemma underlying Black Postcards: If the artists are struggling, and the labels are imploding, then why would anyone want to be a rock star? Because, Wareham told me, it's still a lot of fun.
Wareham, 45, grew up in New Zealand and Sydney before his family moved to Manhattan on his 14th birthday. As a student at Harvard, he founded Galaxie 500 (with drums borrowed from his classmate Conan O'Brien). It was an anti-rock band whose ghostly, somnolent daze beguiled critics and loyal fans.
After Galaxie, Wareham formed Luna, nodding to punk ancestors Television and the Velvet Underground in its own version of nocturnal New York. Today, he and his wife, former Luna bassist Britta Phillips, play as Dean & Britta, and he runs his own record label, Double Feature.
Q: In your early 20s, your relationship with your bandmates in Galaxie 500 soured slowly, then quickly. If you'd teamed up to start an internet company instead, might your partnership have survived?
A: If you form an internet company together, you still get to go home at the end of the day. You don't spend your life riding around in a van.
Q: You seem to consider bands highly fragile, like a cross between a troubled marriage and a troubled corporation. Yet fans must wonder: you get to hang out, travel, and do photo shoots instead of sitting at a desk -- why break up?
A: Bands are supposed to break up. It's part of the story. Though these days, it seems every band in the world is getting back together.
Q: But eventually, a band probably has to decide whether it can continue as a viable business. Could sellout crowds at Madison Square Garden have helped Galaxie 500 or Luna overlook any tensions?
A: Well, it doesn't have to be a viable business. Most musicians I know support themselves with some other kind of job. But there are certainly plenty of examples of bands whose members loathe each other but who continue because they're making big money. The Ramones went on for years with Johnny and Joey not speaking to each other; the Beach Boys would enter the stage from different sides.
Q: You've now led three acclaimed bands. Do you have a favorite song from each?
A: That changes day-to-day, but today it's "Tugboat" by Galaxie 500, "Tracy I Love You" by Luna, and "Ginger Snaps" by Dean & Britta.
Q: I love Luna's old song "Friendly Advice." My only quibble with it is that it's just six-and-a-half minutes long. I'd prefer a 20-minute version. I guess I would've made a lousy music executive.
A: I think it was eight minutes when we first tracked it, and we did an edit somewhere. Sterling Morrison of the Velvet Underground played the great guitar solo -- he suggested we make the edit.
Q: Black Postcards illustrates that two decades of critical acclaim and loyal fans don't necessarily translate into vast fortunes. The Stones get Gulfstreams and châteaux; Luna got smelly budget hotels, a beat-up Ford Econoline van, and rising piles of bills and laundry. Why does rock seem to be a glamorous line of work?
A: Well, it is glamorous, in certain situations. You're up there on stage, prancing around with nice electric guitars, going out partying after shows. But maybe things that seem glamorous when you're 20 years old look different when you're 40.
Q: When you were in your 20s, a music exec scolded you for wanting to make albums instead of wanting to be a household name. Would you caution a young musician today against recording?
A: If you want to make records, you should try to do that. It's a great feeling to make an album and get the finished product in your hand. So in one sense, it's its own reward. The problem today is people are not buying records or CDs they way they used to.
Q: But have musicians ever really been able to eke out a living by selling albums?
A: I've always thought that playing live is a tough way to make a living. But it's sure hard to make a living selling records too. If you figure a band is making about $2 for each CD that they sell, and they have to share that, it's only a small number of artists who really make money from record sales.
Q: At one point in your book, Luna's guitarist Sean Eden becomes incensed after arriving at the airport for a European tour and learning he won't be drawing a salary for the duration. For him, this presented a serious hardship. Were you ever living hand-to-mouth?
A: I lived hand-to-mouth in the early days of Galaxie 500, but that's what you do when you're 22. I read Ian Hunter's Diary of a Rock 'n' Roll Star, and he makes the point that everyone still has to pay their rent at home while they're out on the road. I haven't gotten rich like a real rock star, but I manage to make a living playing music, which is pretty cool.
Q: When you first encountered digital file sharing, in 2001, your reaction was to wonder, "What kind of idiot would go out and buy records now?" But did you worry that this technology would hurt your income?
A: I didn't think about it -- I thought it was only hurting Madonna and Metallica. But the truth is that it has brought the whole major label system to its knees, because they depended on those huge hits to run their labels and sign new bands.
Q: Music stores are disappearing as digital retailers like Apple's iTunes overtake them. Yet sales are still plummeting overall. Will we still be buying music in 10 years?
A: I will. I like to buy records. But the other thing to note is that although total sales continue to decline, every year there are more CDs released than there were the year before. And this has been going on for a long time. I also think compact discs are overpriced, and have been from the day they were introduced. Why should we have to pay $18 for a Beatles disc when they cost less than a dollar to make?
Q: Nearly every industry imaginable is gyrating: finance, cars, real estate, publishing. Can any flailing category draw lessons from the long-suffering music industry?
A: Isn't this the nature of capitalism -- deepening cycles of boom and bust? But the compact-disc business is faltering because of changes in technology; that can't be stopped. I have a friend who used to work at Sony Music, and he said he was struck on a recent trip to Massachusetts by seeing mansions built on whaling fortunes. People once made fortunes in whaling, but things changed. And so it is with compact discs.
Q: Do most musicians -- Prince aside -- encounter creative interference and resistance from nervous label accountants?
A: Well, if you own your own record company, you can do what you like. But if you're taking $100,000 from a major label to make your record, then you might expect that they'll be looking over your shoulder while you're working on it. Having said that, Luna was pretty much left alone when we were on Elektra. They never told us what to do. Ultimately, they made a business decision that they didn't want to keep spending money on us, which is fair enough.
Q: Is a musician's relationship with a label easier or tougher than a writer's with a publisher?
A: Recording contracts are worse than book contracts, because in the record business, they lump all your records together on one tab. With a book, it's a separate advance and a separate account each time. So if your first book "loses" the company $50,000, and your second one makes $60,000, they don't say, "Hey, we don't owe you these royalties, because you still owe us from the first book."
Q: Your memoir explores therapy: psychotherapy, couples' therapy, band therapy. If you were starting a business venture, would you hire a therapist for you and your partners?
A: Not right away. Therapy is just for when things get difficult.
Q: Did your labels ever offer you benefits, like health care?
A: Hell, no.
Q: Then what does a musician do for insurance?
A: An American musician generally goes without health insurance. But talk to a Canadian band -- they have health insurance. And I have French musician friends who get paid unemployment benefits by the government. I know Thomas Friedman likes to write about how messed up the French system is, with their high wages and shorter work weeks and generous benefits, but it sure looks good to me.
Q: Ah, so that's why France has so many legendary rock stars. Has the music-business model irrevocably drifted toward selling concert tickets instead of recordings?
A: Yes, it has. It used to be that the big labels would give you tour support to help you out there on the road, because your touring activity was helping to publicize and sell your CD. Now the labels are looking at those ticket (and T-shirt) sales, and trying to get a cut of that too. The other increasingly important aspect is licensing songs to films and TV commercials.
Q: Is this the best or worst possible time in history to break into the music business?
A: I guess it must be the worst. But I just started a record company -- somebody has to do it. You do it because you hear something you love, and you want other people to know about it. At least that's why I got into it.
Dean Wareham's Black Postcards: A Memoir (Penguin, $16) is now out in paperback.



























Reader Comments (Page 1 of 1)
5-11-2009 @ 6:28PM
eey said...
yep,,he will do this tell all,,and the lil guys with there 2 cord stupdumb music,,will parish,,and the kick azz real talents will buy an 29 van,,and roll with it!!! love ta suffer!!!!!!its real!
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5-11-2009 @ 10:41PM
nymixer said...
Video might have killed the radio star, but Napster killed popular music. It's a basic tenent of capitalism-Why would anyone with talent bother entering a field of endeavor in which they will not receive just compensation for their labor.
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5-11-2009 @ 10:46PM
nymixer said...
"tenent" [sic]...that would be "tenet"
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5-11-2009 @ 10:55PM
Frank said...
I pointed out the headline on the AOL Main page: "Music Business: Much Fun, Few Profits" to my girlfriend. We're both professional working musicians. She turned to me and said, "So, how is THAT news?" I said, "I was surprised about there being so much 'fun' to it."
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5-12-2009 @ 12:00AM
Digital Death Wish said...
The days are over for the album. Music now is piecemeal digital bits of what's popular only. Pay as you go for only what you want is more economically efficient for consumers than paying for a whole chunk of music for just a few selections. Music industry needs to digitally code its product to track illegal downloads. Put a tracking cookie on each song available on the Internet to see where it goes.
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5-12-2009 @ 1:09AM
bill said...
There's enough music already out there to last a lifetime. Who needs new music?
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5-12-2009 @ 1:51AM
kleestard said...
When music was on vinyl, you wouldn't let anyone touch it. If they did, they almost always gave it back scratched, if you got it back at all. You would say "Go buy your own copy", and they did.
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5-12-2009 @ 8:29AM
beachpaul said...
Digitalization did kill the music business model. Studios heavily invested in analog equipment crumbled. The doubling of the price per unit in the transition from tape to CD sealed the coffin. The ceding of the control of distribution, hence the price, became the burial plot. Rock n' Roll has now gone full circle. It is singles driven as it was at its birth. Those who wish to profit must compromise. A band can't depend on a label to launch them. They have to do it themselves and that takes capital just like launching any other small business. The Ani DeFranco model was truly prescient.
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5-14-2009 @ 9:55AM
BB said...
I'VE BEEN IN THE MUSIC BIZ FOR 40 YEARS. FROM WHOLESALE TO RETAIL, MANUFACTURING AND NOW BACK TO BUDGET WHOLESALE. WE WILL NEVER SEE OR ENJOY THOSE GOOD OLD DAYS AS THEY SAY. ON THING I'VE NOTICED RECENTLY IS THE ILLEGAL DOWNLOADS ARE MINIMIZING AND THEREFORE PEOPLE HAVE TO NOW PAY FOR WHAT THEY WNAT. MANY OF MY CUSTOMERS ARE TELLING ME, DOWNLOADING IS TOO EXPENSIVE, THEY WOULD RATHER BUY THE ENTIRE CD AS LONG AS IS WAS AT A DECENT PRICE. THATS WHERE I COME IN. SELLING OVERSTOCKS, LIQUIDATIONS ETC. MAYBE VINYL PRICED RIGHT CAN MAKE A COMEBACK
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6-01-2009 @ 2:04AM
Glen From Eccentric Musician Co said...
Great article! I'll be looking for the book. There needs to be more talk about this. I've worked the industry from the analog days. From working in a 24 trk analog studio to duplicating cassettes to working in a digital studio. Now I operate a micro lable and digital distribution service. I do this part time like a part time musician who plays in a band. I have a full time job in security. I do not make much at it if anything at all. My music lesson studio breaks even on the rent of the office. It is a passion and I want to build up a new business model that gives back as well as it takes. It is a music service business more than it is a record lable.
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6-01-2009 @ 3:35AM
johnny said...
I am a retired rock no roll muso of 30 years .Great idea writing about the life of rock n roll musicians. people should be interested in how its done. Maybe you can make money selling books.
Living in a tin can , eating from 7-11's getting paid squat.
Yes, it is hard to make any money from your own CD's.
It takes an office building full of people to help promote a sucessful recording.
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6-01-2009 @ 3:41AM
johnny said...
Hey, Anyone interested in making a movie about the experiences of a traveling band ? I have lots of amusing stories many are very funny. How about a sit com?
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6-16-2009 @ 9:37AM
johnny said...
Gosh, I'm reading the book and its fun but, I listened to the music on youtube and I can't see what this is all about .
Are there any songs you recomend I listen to? The stuff I heard really stinks and you are right, you can't play at all.
Why not just throw some paint on a canvas and call it Art. ??
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6-16-2009 @ 10:33PM
Rita said...
Music....tis a gift. Once opened, it is too be used. The gift is not supposed to be turned into money. Ima musician,..radio was my dream. Now, I play music out and about when I want to. My gift is cherished. I use my gift wisely and encourage my children to use their gift wisely. Entertain people with the gift of music. Don't strive for the fame & fortunes....simply not a gift then.
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