Growth Matters: Armor Games protects you from boredom online

With all the gloom in the global economy, I got to wondering whether there is anything else going on in the world of business. I'm looking for growth because I think that's what will ultimately bring the economy out of the doldrums. Not surprisingly, that growth is coming from technology companies. In Growth Matters, I look at consumer technology companies that point the way to growth trends -- and in the process introduce services and products you may want to explore.

Looking for fun games online? Then Armor Games could be the place for you. Armor Games' CEO, Daniel McNeely described it to me as follows, "Armor Games is the best place to play Web games, interact, and have fun online. Our social community allows users to set up a profile, make friends, earn Armor Points, and unlock cool and exciting new features."

He continued, "We believe in independence and have been supporting independent Flash game development from the beginning. We scour the Web to find the most talented developers to work with, aiming to bring the best games to our online community. In addition to being the best place to play games online, Armor Games also has an elite team of game developers who continue to push the bar in online gaming. Our combined game titles have been played more than 150 million times."

This formula has attracted 600,000 unique visitors every day to Armor Games. And those visitors attract advertisers from whom Armor Games generates most of its revenue. According to McNeely, "90%+ comes from advertising, 9% from license deals and 1% from merchandise. We are hoping to increase some of these numbers in the coming months. The proportion isn't currently changing but we are hoping to advertise our store more and sell game-related merchandise."

Sounds like fun and profit. Are you an Armor Games visitor? If so, how do you like its games?

Peter Cohan is president of Peter S. Cohan & Associates. He also teaches management at Babson College. His eighth book is You Can't Order Change: Lessons from Jim McNerney's Turnaround at Boeing. He has no financial interest in the securities mentioned.

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