We're in a recession, of course, and oatmeal is known as one of those cheap, filling, nutritious and tasty foods, which probably explains why it seems to be popping up just about everywhere these days. Consider:
- Starbucks. Oatmeal is its most popular non-drink item. And starting March 3, in an answer to being a gourmet coffee chain in tightly-budgeted times, it's introducing value meal type options for $3.95. You can order a tall late and oatmeal for $3.95 (or skip the oatmeal and get reduced-fat cinnamon swirl coffee cake).
- Jamba Juice has added oatmeal to its menu. As The Wall Street Journal noted when it wrote in December about the change to the menu, oatmeal "doesn't require elaborate cooking equipment, it has high profit margins and its components don't spoil easily like fresh breakfast foods do." (By the way, here's a coupon for oatmeal at Jamba Juice; you can get it for a buck until March 1.)
- Oatmeal recipes are frequently popping up on budget blogs as an affordable meal.
- At his Super Bowl party, President Barack Obama offered his guests oatmeal and chocolate chip cookies.