We love to watch movies in my family, renting several each week. But the new policy at our local Blockbuster is just too complicated for us. It used to be that you could rent a movie for $5.99 and there were NO late fees. This made our life simple. Couldn't find the DVD for a day or two? No problem. Wanted to save it for the weekend? No problem.
When we went last week, however, we were presented with a complex list of different options for rental. We could have the movie for one night at $1.99. Not a bad deal, unless you forget to return it. Then you were charged $1.99 per day for every "overdue" day. Or, you could rent for $5.99 for four days. But again, you would be charged $1.99 for any day after the first four.
I don't know about you, but I have no idea what I am doing four days from now. I have so many other things going on in my life, that this just seems too complicated. I checked out Blockbuster online to look at the plans there, but couldn't figure out what they cost. To find our about the pricing, you have to sign up for a "FREE" trial. This doesn't sit well with me, I generally like to know the prices before I buy.
So we have moved over to Netflix. Their different plans are stated clearly on the website BEFORE you sign up for the FREE trial. They are fast, efficient, and make suggestions for other movies we would like. We no longer run out in the cold to get a movie and they offer BluRay. My husband's original objection to the service because he likes to browse the movie covers has also been overcome. You can see all the covers and read descriptions right online.
Owning my own business, I have always believed that you should make it easy for your customers to buy. I just find Blockbuster too complicated.
Barbara Bartlein is the People Pro. For her FREE e-mail newsletter, visit: The People Pro