More Black Friday news: Kohl's is the latest to promise steep discounts

The following may not be a shocker, but in the world of shopping, it's news.

Reuters, The Wall Street Journal and other media outlets are reporting that Kohl's has announced that it's offering steep discounts -- much more than usual -- for the day after Thanksgiving, which, of course, is the day that traditionally the holiday shopping season begins. It also plans to announce that it will be promoting one item a day from December 1 through Christmas, with discounts of as much as 75%.

Now, granted, of course, everyone slashes prices on Black Friday, but The Wall Street Journal says that last year Kohl's didn't drop prices on its most expensive, fashionable labels, like Simply Vera and Elle. This year, however, it will be discounting its high-end labels, along with all of its women's brands, and discounting heavily -- as much as 40-50%.

It will also have some 300 early-bird deals on Friday, which is a 20% bump from last year.

According to The Milwaukee Journal Sentinel, customers can go to the Kohl's web site and sign up for email alerts for its daily deal, or have them arrive via a widget on their desk top or through their web site.

Scenes from Holiday Shopping

    ** CORRECTS YEAR OF PHOTO TO 2007 ** ** FILE ** In this Nov, 23, 2007 file photo, with their cart already loaded with a new personal computer, Diane Natividad, left, and Moses Yun, of Auburn, Wash., look through an ad for other bargains as they shop in a Best Buy electronics store in Federal Way, Wash., near Seattle. After pushing aggressive discounts throughout November of the kind usually reserved for the day after Thanksgiving, retailers are set to offer even wider and deeper price cuts for what's known as Black Friday 2008, in a desperate attempt to pull in spooked shoppers. (AP Photo/Ted S. Warren, File)

    AP

    **FILE** In the Nov. 23, 2007 file photo, shoppers walk the concourse on Black Friday at the Walden Galleria in Cheektowaga, N.Y. After pushing aggressive discounts throughout November of the kind usually reserved for the day after Thanksgiving, retailers are set to offer even wider and deeper price cuts for what's known as Black Friday 2008, in a desperate attempt to pull in spooked shoppers. (AP Photo/Don Heupel, File)

    AP

    **FILE** In this Nov, 23, 2008 file photo, with their cart already loaded with a new personal computer, Diane Natividad, left, and Moses Yun, of Auburn, Wash., look through an ad for other bargains as they shop in a Best Buy electronics store in Federal Way, Wash., near Seattle. After pushing aggressive discounts throughout November of the kind usually reserved for the day after Thanksgiving, retailers are set to offer even wider and deeper price cuts for what's known as Black Friday 2008, in a desperate attempt to pull in spooked shoppers. (AP Photo/Ted S. Warren, File)

    AP

    **FILE** In the Nov. 23, 2007 file photo, shoppers walk the concourse on Black Friday at the Walden Galleria in Cheektowaga, N.Y. After pushing aggressive discounts throughout November of the kind usually reserved for the day after Thanksgiving, retailers are set to offer even wider and deeper price cuts for what's known as Black Friday in a desperate attempt to pull in spooked shoppers. (AP Photo/Don Heupel, File)

    AP

    Shoppers pass a window display at the high-end luxury goods maker Henri Bendel along 5th Avenue in New York, November 19, 2008. U.S. retail stores may be much less crowded this holiday season, as one research firm, ShopperTrak, sees foot traffic sliding a record 9.9 percent as shoppers suffer from the weak economy and low consumer confidence. REUTERS/Mike Segar (UNITED STATES)

    Reuters

    Shoppers pass a GAP store along 5th Avenue in New York, November 19, 2008. U.S. retail stores may be much less crowded this holiday season, as one research firm, ShopperTrak, sees foot traffic sliding a record 9.9 percent as shoppers suffer from the weak economy and low consumer confidence. REUTERS/Mike Segar (UNITED STATES)

    Reuters

    Shoppers pass walk past holiday decorations along 5th Avenue in New York, November 19, 2008. U.S. retail stores may be much less crowded this holiday season, as one research firm, ShopperTrak, sees foot traffic sliding a record 9.9 percent as shoppers suffer from the weak economy and low consumer confidence. REUTERS/Mike Segar (UNITED STATES)

    Reuters

    Shoppers walk past holiday decorations along 5th Avenue in New York, November 19, 2008. U.S. retail stores may be much less crowded this holiday season, as one research firm, ShopperTrak, sees foot traffic sliding a record 9.9 percent as shoppers suffer from the weak economy and low consumer confidence. REUTERS/Mike Segar (UNITED STATES)

    Reuters

    Holiday globes depicting a woman with shopping bags stand for sale in a window display at the high-end luxury goods maker Henri Bendel along 5th Avenue in New York, November 19, 2008. U.S. retail stores may be much less crowded this holiday season, as one research firm, ShopperTrak, sees foot traffic sliding a record 9.9 percent as shoppers suffer from the weak economy and low consumer confidence. REUTERS/Mike Segar (UNITED STATES)

    Reuters

    A shopper looks at goods by designer Ralph Lauren at a display in Bloomingdales department store in New York, November 19, 2008. U.S. retail stores may be much less crowded this holiday season, as one research firm, ShopperTrak, sees foot traffic sliding a record 9.9 percent as shoppers suffer from the weak economy and low consumer confidence. REUTERS/Mike Segar (UNITED STATES)

    Reuters


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