In all, the King will lose 5,000 wallets during this promotion, illustrating a serious need for a wallet chain! Each wallet contains a driver's license, cash, map of local Burger Kings and a gift certificate! The amount of cash ranges from $1 to $100 and features the King in place of a dead president! Several individuals are also reporting that the King left behind a receipt for getting his "Bling Cleaned".
Losing wallets as a way to promote a business isn't new; McDonalds ran a similar campaign in 2006 and GE Financial services gave away a $100,000 investment account and several mortgage payments back in 2000. Lost wallets aren't just a U.S. method of advertising; they have been used to promote a financial newspaper in Sao Paulo as well.
Although advertising with lost wallets isn't new, it's still fun, and makes me wish I lived in a bigger city where companies advertise like this. Even if Burger King stuffed each wallet with a $20 the advertising from this campaign is sure to pay off as the story of lost wallets has already invaded workplaces, blogs and Twitter.