The Jonas Brothers are no doubt a teen singing sensation. The three young men, ages 15 to 20, boast sold out concerts, chart-topping records and throngs of adoring fans.
They get heaps of credit for playing their own instruments and writing their songs (isn't that what most professional musicians do?). But unlike most professional musicians, they are noted for wearing purity rings and promising to remain chaste.
But are they overrated? Of course they are. I heard a radio announcer compare them recently to the Beatles. Now, that's overrated.
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Their songs are catchy, but forgettable pop tunes. Camp Rock, their debut movie was terrible. The acting of the overly made-up Joe was wooden. The other brothers appeared only briefly and their acting was even worse. I'm predicting the brothers' upcoming Disney program will be unwatchable.
How did they get so popular? It is very clear to me, as the mother of two children who would watch Disney Channel 24-hours a day if they could, that the Jonas Brothers are beneficiaries of the Disney machine. The marketing has been quite relentless -- the videos, the interviews, the promos for Camp Rock. And we'll no doubt soon start seeing endless promos for their upcoming show, "J.O.N.A.S."
Despite all that marketing, the Jonas Brothers just don't seem to me to have legitimate star quality.
I'm not just being a Disney snob. There are some stars on that channel that do have star quality. Miley Cyrus of "Hannah Montana" fame is example No. 1. She is a truly funny actress and can sing and can perform with tremendous energy. The High School Musical gang is full of real talent. Zac Efron, Corbin Blue and Ashley Tisdale among them.
The Jonas Brothers will no doubt make themselves and Disney a lot of money. I have a suspicion that the youngest brother, Nick, will turn out to be the biggest star among them in years to come.