Today (May 13) from 4 pm to 8 pm, Häagen-Dazs is offering a free scoop of its new Vanilla Honey Bee ice cream at participating shops. The new flavor combines creamy vanilla with just a touch of real honey. Häagen-Dazs says that honey bees are the key to creating 40% of their flavors, but that they are disappearing and no one knows why. The company created this flavor to bring more attention to the plight of honey bees.

You can find a shop participating in todays free scoop promotion on this page. Enjoy your free scoop and let us know how you like the new flavor.

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