If you're not familiar with Famous Footwear, let me give you a quick overview: they sell overpriced shoes produced by run-of-the-mill brands -- nothing at all special. They advertise "The Famous 2nd Pair," wherein you get 1 additional pair half-priced for every pair you buy. But it seems to me that the prices are already marked up enough to make this something less than a great deal. Outlet shopping this is not.
But I was in there yesterday to help my brother pick out shoes for a job interview and, in addition to the mediocre overall experience, they also had some of the dumbest slogans I have ever seen in my life. Especially this one, emblazoned on an oversized sign hanging on the wall: Life is short, buy the shoes.
I wasn't quite sure what to make of it so I did a little research on this ad campaign. I found this explanation from the company's VP of marketing: "We wanted to create a joyful experience for our consumer. She loves shoes and sees them everywhere, in clouds, flowers, butterflies."
Excuse me while I puke, giggle, and puke some more. A word to the wise: if you see shoes in clouds and butterflies, please seek help immediately. That sounds like something out of The Man Who Mistook His Wife for a Hat.
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