It's almost diabolically clever.
As if it isn't hard enough to try and eat low-calorie foods, pizza chains are starting to attract customers by offering GPS technology so we can track the progress of how our pizza order is going. Soon, at several chains, there will be no more waiting anxiously wondering where that doofus driver is. (No offense to any pizza delivery drivers reading this, but when you're hungry and impatient, everyone is a doofus.)
So here's the thing. An 11-store chain of Papa John's restaurants in northern Alabama have been using an online-tracking system created by a startup business called TrackMyPizza. In this case, customers can watch online as their deliveries move street by street to their front doors.
Domino's, meanwhile, is in the midst of a national roll-out of allowing customers to go to its web site and see when their pizza has been prepared, cooked and sent out the door. But, alas, there's no tracking of the pizza delivery driver.
According to Information Week, (and kudos for giving me this delicious information), the TrackMyPizza company and technology was developed by two telemetry scientists who spent 10 years tracking U.S. military missiles, but they've gone from war and peace to a piece of the pizza pie. These two guys, Randy Younger and Ken Blankshain, are looking into other tracking possibilities. They own the URL, TrackMySchoolBus.com. They aren't sure how they would make money from it, but the thinking is that it might help frazzled, bedraggled parents like myself from running down the street, dragging their kids behind, screaming, "For the love of everything holy, I beg you, wait up!"
I would pay for that.
Geoff Williams is a business journalist, primarily for Entrepreneur magazine, and the author of C.C. Pyle's Amazing Foot Race: The True Story of the 1928 Coast-to-Coast Run Across America (Rodale, 2007).
Extreme pizza delivery