Crocs will be making their way to feet everywhere, thanks to a new SolesUnited campaign to collect old shoes for recycling. The program was announced last night on "The Celebrity Apprentice," and it asks people to donate their worn-out Crocs so they can be remade into recycled Crocs that will be donated around the world.
These shoes made of recycled products are going to countries in which many people do not currently have any shoes. Crocs is outfitting them to help them avoid injuries to their feet and help them walk more. In January alone, 90,000 pairs of shoes were sent to developing countries around the world. These shoes are embossed with a special logo to indicate that they are made of recycled plastic and are intended for charity (not to be sold).
I don't care what anyone says about the comfort of Crocs, I will never, ever wear a pair. I may not be a fashion queen, but even I won't wear anything that ugly. But I get it... the shoes are popular with many and the company has done well on Wall Street. Kudos to Crocs for expanding this program to get more shoes on the feet of those who need them. This is a great program!
Tracy L. Coenen, CPA, MBA, CFE performs fraud examinations and financial investigations for her company Sequence Inc. Forensic Accounting, and is the author of Essentials of Corporate Fraud.
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