Bloggers on the blogroll: More journalists citing bloggers as sources

A couple of weeks ago, I wrote about how business bloggers can make money directly and indirectly from blogging. And it's clear that there are many opportunities for established bloggers to be seen and heard around the globe.

A survey of American journalists shows that blogging is having an impact on news reporting. Not only is it helping news to travel faster, blogging is also influencing the tone of articles. Journalists are looking toward blogs for ideas and content. While only a small number of journalists say that blogs are helping them find exclusive stories, many are still using blogs to get a feel for the context of a story or a new angle for a story.

The survey found that almost 70% of reporters have a list of blogs that they check regularly. Over 20% said they spend an hour or more per day reading blogs.

What does this mean for you? If you're blogging for money or blogging to increase your business, you may benefit from being a resource to journalists. There are many opportunities for you to be quoted and for your website or blog to be linked from news sources, both print and online.

What's the key to getting noticed by journalists? Most important is your content. Make it timely, original, and insightful. Be sure that you're using keywords and search engine optimization to help journalists find you. And make yourself available and accessible to journalists who want more information. The easier you make their jobs, the more likely they are to return to you for commentary and idea.

Tracy L. Coenen, CPA, MBA, CFE performs fraud examinations and financial investigations for her company Sequence Inc. Forensic Accounting, and is the author of Essentials of Corporate Fraud.

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